Yui digital reportjan3011
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1) The document analyzes social media engagement for an organization called Langkah Kecil on Facebook and Twitter in January 2011. 2) It found that posts about health, environment, holidays and current issues received more interactions than posts about small and medium enterprises. 3) It provides recommendations to increase interactions, such as using quizzes and contests, posting during peak hours, involving brand ambassadors and employees more, and optimizing content across channels.
Yui digital reportjan3011
- 1. Digital ReportPrepared by StratcomJanuary 2011
- 2. The growth figure indicates organic engagement to Facebook usersNumber of Fans (Facebook)
- 3. NUMBER OF INTERACTIONS FROM TWITTERNumber of interactions (Facebook)Photo Post of JSA Day and HolidayJSA Day & TrashionEmployee Volunteerism Kick OffTrashionDesign ContestRole of saving water usageWalk the World ProgramRole of saving water usageLebaranIntroduce Langkah Kecil
- 4. The activities that received good responses in Facebook were:Status Update by Langkah Kecil on health and environment sidesNotes Post on Tips MengurangiSampahPhoto Post Competition of JSA DayTrashion Design Contest 201023 photo post by fans27 comments and 10 likesWhat was good in Facebook?
- 5. 19 stories already submitted by fansStory Submission in Facebook
- 6. Good growth figure of followers indicates the trust factor on Langkah Kecil Number of Followers (Twitter)
- 7. Number of Interactions (Twitter)Employee Volunteerism Kick OffJSA Day & TrashionPhoto Post of JSA Day and HolidayTashion Design ContestWalk the World ProgramRole of saving water usageRole of saving water usageIntroduce Langkah KecilLebaran
- 8. Tweet Level of @LangkahKecilFind the level in http://tweetlevel.edelman.com
- 9. What was Good in twitter?Great conversation about health and environment aspects in twitter as well as the current issues and public holidaysStatus Update by Langkah KecilWhat was Good in twitter?Conversation by FollowersPhoto Post by FollowersLesson Learned & Need To Be ImprovedThe high conversation in both Langkah Kecil Facebook and Twitter are about environment, health, holidays and current issues, rather than SMEs aspectsLangkah Kecil to create different angle for the conversation about SMEIncreased interactions in Facebook and Twitter were due to the several quizzes done by Langkah KecilLangkah Kecil to attracting new/existing fans on the Langkah Kecil Facebook fan page and Twitter through quizzes with several rewards for winners, particularly for the story competitionThe prime time of interaction for Langkah Kecil in both Facebook and Twitter is at 11:00 a.m. 5:00 p.m on weekdays Langkah Kecil to tweet or post during that certain hours to create more conversationLangkah Kecil had not well utilized Unilever brand ambassador in Twitter, as only Cut Mini that ever involved in the conversation onceUnilever to introduce Langkah Kecil to Unilever brand ambassador and utilize them, as celebrities are considered as the best source of information to create conversationUnilever employees are not well-being encourage to participate in the conversation by Langkah Kecil, especially after the Employee VolunteerismUnilever employees may be encourage to share their experiences and thoughts in order to increase the interaction in Facebook or TwitterOther RecommendationsContinue to provide more general contents (facts, photos/ pictures, links, news) on environmental and public health education issues Optimize every channel of communications by inviting other YUI stakeholders to join Langkah Kecil Facebook fan page and Twitter account such as YCAB, Unilever, employees, local farmers and etc.Start to use other Facebook promotion tools to increase the number of Langkah Kecil fans and invite them to share stories on Langkah Kecil application (Social Ads or Reach Block)
- 10. January Post Content RecommendationThe contents can also be in-lined with related YUI events
- 11. The accountsFacebookhttp://www.facebook.com/LangkahKecilTwitterhttp://twitter.com/LangkahKecil Log in: LangkahKecil Password: YUILangkahKecil2010Emaillangkahkecil2010@gmail.com Password: YUILangkahKecil2010