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This document introduces Marcia, a busy college student who does not eat many vegetables. It describes iVeggie, a service that helps Marcia and other students eat more vegetables by sending them personalized suggestions. iVeggie identifies vegetable options that match each student's favorite foods and sends recommendations along with nearby restaurant options and recipes. Since using iVeggie, Marcia has become more aware of vegetable choices and has increased her vegetable consumption with the help of the daily personalized triggers and accountability from iVeggie.Read less