Z_20160731.pptx
This document provides an overview of Project Z, an indoor location solution using beacons to enable indoor navigation, proximity marketing, cross-sales, and heat maps. It would also collect customer data to support CRM initiatives. Key features include store setup, digital offers by location, in-store product search, local and list searches sorted by aisle, and heat maps. A smartphone app would provide these features for iOS and Android. The project plan outlines milestones for releasing features between September and November. Required equipment includes a switch, WiFi access points, beacons, mobile devices, and a printer. A demonstration at NRF would simulate a supermarket using distributed beacons and WiFi to allow customers to create lists,
Z_20160731.pptx
- 2. Overview Based on beacons, the solution will provide: Indoor navigation Proximity Marketing Cross-sales Heat maps Additionally, information about customers habits would be collected to support CRM initiatives. A B C Store Map A B C E D Creates a new in-store customer experience, comunicating with shoppers smartphones to deliver target offers based on their location.
- 3. Features Store Setup: Organizes store product location and floor plans data into searchable digital mobile store maps that operate with Project Z solutions suite. Digital Offer Location: Optimizes and updates digital offers with in-store location. In-Store Product Search: Locate products by specific aisle location. Local Search: Locate products at stores nearby. List Search: Sort shopping lists by aisle location. Heat Map: graphical representation of most visited aisles Maps: Integrate searchable store maps onto iOS and Android devices. Customer Tracking: Locate iOS and Android mobile devices that interact with store maps product search Customer Frequency: number os customers visit Geo-Context Ad: Deliver targeted messaging based on product search, list check-off, and location of product or shopper. Geofencing: trigger messaging and based on location. Digital Signage: interaction with local digital signage Geotrigger Targeting: location and messages trigger and ads definition Smartphone App: iOS and Android clients for Project Z (Shopping List, Indoor Navigation and Product Search, Proximity Marketing)
- 4. Project Plan Time, Millestones, Releases, Update Meetings Weekly Meetings for Status Report on Tuesdays Features Target Date Store Setup Digital Offer Location In-Store Product Search Local Search September, 12nd List Search Heat Map Maps October, 10th Customer Tracking Customer Frequency Geo-Context Ad Geofencing October, 24th Digital Signage November, 7th
- 5. Needs: Devices and Investments Estimated Cost U$ 121,330.00 Zs Contribution Software development 2/3 cost investiment Expected Zebra Contribution 1/3 cost investiment Equipments 1 Switch 2 Wifi Spots 15 Beacons 4 Android Mobile Devices 1 Wifi Pocket Printer
- 6. NRF Plans Overview of Apps Show Room on NRF The main idea is simulate a supermarket store with distributed beacons covered by wifi signal. There will be 2 main roles: end customer and employee. End customer vision will be able to: Create his own products list Purchase guided path Push notifications for geofence trigger Find specific product inside store Employee will be able to: Be notified when a customer is stop in front of a product for more than 30 seconds Heat map of the store by day time, product sector, etc Our solution is offers a unique purchase experience: friendly, fast and focused in products that really care for the end customer and a custom attendend.