ZAPPER - BAGS - Business Plan (Kristu Jayanti College)
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This document outlines a business venture called Zapper that produces ergonomic school bags. It discusses the features of Zapper bags, including a spine brace, cooling gel pads, and compartments for books and water bottles. The finance section details an initial investment of 100,000 and projections to produce 15,000 bags in the first year. Marketing strategies include promotions, competitions, and sponsoring school events. The future ventures section explores customizing bags and expanding into other products like biker bags and shoes.
ZAPPER - BAGS - Business Plan (Kristu Jayanti College)
- 1. VENTURA BY Kezhia Sharieff
- 2. 1 INTRODUCTION 2 FEATURES 3 FINANCE 4 MARKETING 5 FUTURE VENTURES
- 3. School bags become back-breaking for children The Hindu HYDERABAD, February 25, 2011 I N T R O D U C T I O N
- 5. F E A T U R E S The Features of Zapper are: Spine Embracer which keeps the spine straight Cooling gel pad Replaceable Foam filled straps with air cushioning Attractive vest design with Velcro School Logo and Company logo Customized color Provision for Tiffin box underneath of the bag Provision for water bottle Tiffin Box and Water Bottle Along with bag
- 6. Z A P P E R FRONT WATER BOTTLE FACILITY HORIZONTAL TIFFIN BOX FACILITY
- 7. Z A P P E R COOLING GEL SPINE EMBRASER VEST AS BACKSTRAP BACK
- 8. F I N A N C E Our Initial investment 1,00,000 (Office interior Work) Assumptions on which we work One office Initially Employees 4 partners, 1 quality checker, 3 persons for raw materials and supply handling There will be an order for 15,000 bags in the Initial Year. We would be able to finish off that order within 1 year.
- 9. F I N A N C E BREAK EVEN CHART 250 200 150 100 50 0 Break even chart 2000 4000 6000 8000 1000 12000 12280 cost profit 2 X axis ..amount in lakh Y axis.number of products
- 10. M A R K E T I N G DIRECT MARKETING PROMOTIONAL INCENTIVES CONDUCT COMPETITIONS ON SOCIAL NETWORKING SITES SPONSOR FOR SCHOOL EVENTS ORGANIZE MARATHONS FOR A GOOD CAUSE
- 11. SWOC ANALYSIS 1. Strengths : Able to help the generation No more back problems 2. Weaknesses : New venture 3. Opportunities : Able to expand 4. Threats : Fear of competition entering M A R K E T I N G
- 12. ZAP TO THE FUTURE Our Future : Opportunity to customize Biker Bags Laptop Bags Availability of Bags in retail shops Shoes / Sandals Gloves
- 13. ZIP ZAP & ZOOM TO SCHOOL!