Zara
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Zara is a Spanish clothing retailer known for fast fashion. In Turkey, Zara targets young, fashionable consumers. It focuses on women but also has lines for teens and kids. Though Zara has no geographic segmentation, its styles are similar worldwide. To drive sales, Zara releases new designs weekly and prices them competitively. It distributes widely through owned stores in major cities and delivers orders within 24-48 hours. Zara promotes through new collections in stores and online without advertising, relying on word-of-mouth and social media.
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2) Zara's business model focuses on frequent new product introductions, short production cycles, over 1,000 suppliers, and fast delivery to over 6,000 stores worldwide.
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Zara mini caseShreya Jasani
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The Spanish company Zara is Europe's leading apparel retailer and the main brand of the Inditex group, the world's largest apparel retailer. Zara emphasizes fast fashion by quickly moving trends from the runway to stores. It focuses on speed and price through vertical integration, with designers, manufacturers, and laborers located close together in Spain. Zara delivers new products twice weekly to its 1,670 stores worldwide through an efficient logistics network. It relies on customer feedback to quickly produce popular items and remove unsuccessful ones. Zara's stores are its main advertising, and it spends less than other retailers on campaigns.Marketing excellence zara
Marketing excellence zaraAshutosh Sharma
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Zara is a leading global fashion retailer founded in 1975 in Spain. It has over 1500 stores worldwide generating over $8.6 billion in annual sales. Zara's success is due to its ability to deliver new fashion-forward designs to stores twice a week through an efficient logistics and distribution system. This rapid replenishment of inventory keeps consumers visiting Zara stores an average of 17 times per year. Moving forward, Zara aims to continue its expansion into new markets while growing its online presence to maintain its brand's perception of constant newness and fresh styles.Zara_presentation_power_point.pptx
Zara_presentation_power_point.pptxssuser0659fd
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Zara has become one of the world's leading fashion retailers through its innovative organizational strategies. It produces around 10,000 new designs each year through a rapid 14-day production cycle. This allows Zara to get new fashion trends to its over 2,700 stores across 60 countries quickly. Zara's global expansion plan aims to open one new store every day. Its strategies include company-owned stores, franchises, and joint ventures. Zara's success is driven by its internal resources, customer, production, and communication strategies that focus on rapid replenishment, limited production runs, and investing savings from zero advertising back into the customer experience.Zara's launch Startegic Marketing Presentation
Zara's launch Startegic Marketing PresentationImran Zulfiqar
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Zara plans to launch in Pakistan and has developed a strategic marketing plan. It will target urban populations aged 18-40, with a focus on women, men, and children from middle and upper classes. Zara will position itself as fast, high fashion at affordable prices. Its marketing strategy will emphasize customer research, convenient store locations, effective communication through various channels, and brand-building events. The plan aims to make Zara the most favorite fashion brand in Pakistan.Study on Zara International Strategy
Study on Zara International StrategyKorivi Sravan Kumar
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The document outlines Zara's international expansion, discussing its business model, market entry strategies, and adaptation to local markets. It highlights the company's evolution from local to global markets, emphasizing a transnational strategy for efficiency and responsiveness. The analysis includes insights into the Indian market potential and challenges, reflecting on cultural differences and strategic partnerships.ZaraÊÇÈçºÎ¹¥Õ¼ÖйúÊг¡µÄ£¿marketing management,a spanish brand
ZaraÊÇÈçºÎ¹¥Õ¼ÖйúÊг¡µÄ£¿marketing management,a spanish brandnkabula
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The document provides an overview of Zara's business model and recommendations for how it could capture the Chinese market. It discusses Zara's success in delivering fast fashion at competitive prices through vertical integration and a nimble supply chain. It recommends that to enter China, Zara should implement its European supply chain system while customizing its marketing mix to introduce on-trend fashion for Chinese consumers at penetration prices through stores in major cities.ZARA
ZARAMd. Mazadul Hasan Shishir
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Zara is one of the world's most successful fashion retailers operating in over 90 countries. It is known for its ability to design and produce new fashion items in as little as two weeks and get them to stores. The presentation provides an overview of Zara's history, business model, products, manufacturing, distribution network, competitors, and factors for its continued success. It concludes that Zara has transformed from a local Spanish brand into a truly global brand through its integrated business model and supply chain that allows it to quickly adapt to shifting fashion trends and consumer demands.Innovative Marketing & Communications at Burberry
Innovative Marketing & Communications at BurberryAlexandra Ashton
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Burberry is a leading British luxury brand known for its iconic trench coats, trademark check pattern, and knight logo. The brand aims to appeal to a younger, fashion-forward audience while maintaining its heritage in luxury outerwear. Burberry uses innovative digital marketing strategies and celebrity endorsements to engage customers globally and reinforce its image of exclusive, prestigious British design. The company focuses on penetrating current luxury markets while also diversifying into new product categories and geographies.Strategy Analysis: Benetton
Strategy Analysis: Benettonsglte
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Benetton faces declining global fashion spending and increased competition. To defend its market share against competitors like Inditex and H&M, Benetton could refocus on its core apparel business, reduce subcontractors and move some production to lower-cost areas. It could also integrate forward by owning strategic shops to improve customer relationships and flexibility. Additionally, Benetton could recapture its brand spirit through original marketing focused on colors and products, and expand its product line and brand portfolio through targeted new lines and socio-economic groups.Ad
Zara
- 1. Zara in turkey Ane Zabaleta Maeztu
- 2. Content INDEX 1. The company, the USP, strengths and weaknesses 2. The main competitors of ZARA 3. The target market of ZARA in Turkey 4. Segmentation and positioning strategy 5. Pricing and distribution strategy 6. Promotional strategy
- 3. THE COMPANY ? Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia ? Founded in 1975 by Amancio Ortega and Rosal¨ªa Mera. ? It is the flagship chain store of the Inditex group
- 4. UNIQUE SELLING PROPOSITION ? Create or imitate the latest trends within a short two- week period ? The new styles are available on sales floors for no longer than 4 weeks. ? Policy of zero advertising
- 5. STRENGTHS WEAKNESSES ? Fast Fashion at Zara ? Higher research and ? Strong Distribution Channels development costs ? Vertically integrated retailer ? Each store wants customer ? Centralized distribution comments and opinions system ? Monitors fashion trends versus guessing at trends ? Online presence at Zara is ? Targets the young weak fashionable consumers ? Low cost, high quality ? Advertising Supply Chain ? Inexpensive but fashionable
- 6. ? Spanish multinational ? Hennes and Mauritz, also known as clothing company based in H&M, is a popular clothing brand Barcelona. from Sweden ? Strengths: ? Strengths: 1. Inform of latest 1. Fashionable trends at affordable tendencies prices. 2. Provide with a complete 2. High brand value collection ? Weaknesses: 3. Trains the sales and 1. Wide range of customers this management teams brand provides for. ? Weaknesses: 2. It takes 12 weeks to get an item 1. More expensive than from the design to its retail state, ZARA while ZARA needs only 4 weeks
- 7. OPPORTUNITIES IN TURKEY ? Online market ? International expansion in emerging markets ? Designing one line of clothing and replicate it across culture
- 8. THREATS IN TURKEY ? Competitors ? Manufacturing base in Spain may become expensive ? Natural disaster or power outage
- 9. TARGET MARKET ? Very broad target market, because they don¡¯t define their target by segmenting ages and lifestyles ? Based on women ? Young, educated people that like fashion
- 10. MARKET SEGMENTATION ? Demographics: ¨C Age ? TRF ? Zara Woman ? Zara Kids ¨C Gender ? Zara Woman ? Zara Man ? No geographic segmentation ¨C Everywhere the same clothes
- 11. STRATEGIES ? Cheap prices ? Fast fashion ¨C New designs every week ¨C Faster that their competitors ? Shops in the city centres ? NY: 5th Avenue ? Vienna: Mariahilferstra?e ? London: Oxford St.
- 12. PRISING STRATEGY COMMON Low-price strategy (a cost leadership strategy, low cost what gives low prices) ? Set price equal to cost plus a target margin ? External suppliers ? Producing 50% in Barcelona, 25% Europe, 13% Hong Kong, 12% Turkey ? 20 factories for internal manufacture ? The high turnover of products ? Just-in-time production (JIT)
- 13. PRISING STRATEGY COMMON ? Commitment of its employees as well as meeting the consumer demands relating to fashionable clothes ? Transportation costs low on the supply side ? Reducing of price to promotion and information support ? Low level of inventory ? End-season sales
- 14. ASPECTS OF THE PRICING STRATEGY IN TURKEY ? 12% of producing in Turkey (T-Shirts) prices are higher than in Spain but lower than in other countries ? Set price equal to cost plus ? Local target margin ? 25 shops in all parts of the country ? Speed shipment and transportation ? Local consumer research
- 15. DISTRIBUTION STRATEGY COMMON ? Distribution is the main point of marketing strategy of company ? Shops in more than 70 countries of the world ? Logistic system (quick deliver 24-48 hours in all countries of the world ) ? The speedy shipments ? Competitive advantage ? Sales system
- 16. ASPECTS OF DISTRIBUTION STRATEGY IN TURKEY ? Shops in all parts of country ? 24 hours - delivering time ? Local sales program ? Local pricing strategy: ¨C comparison with competitors
- 17. PROMOTIONAL STRATEGY ? Keeping the speed of placing new products ? Informing people about new collections in shops & web sites ? Sales force advices ? Special sales for repeating customers ? Gift cards
- 18. PROMOTIONAL STRATEGY ? Reinvesting of profits ¨C new shops in biggest cities well known shopping malls ¨C informing where we will open new shop ? No ads in mass media chanells except Internet ¨C improving website ¨C viral marketing on Facebook (10.447.589 fans)
- 19. WEBSITE ? The simple but interesting website allows shoppers to filter a search for garments by ¨C type of garment ¨C colours ¨C sizes ¨C prices ¨C reference number
- 20. WEBSITE ? Customers can view products in ¨C precise detail ¨C from different angles ¨C use a SuperZoom feature ¨C The main reason: to get an exceptional close-up look at the details of each item. ¨C Special Android and Ipad/Iphone application
- 23. THANK YOU FOR YOUR ATTENTION!