Zexit An Example - Airbnb
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Zexting allows users to instantly send requests for opinions and recommendations to friends via text message. Receiving a zext prompts the friend to quickly respond with feedback and can influence them to immediately make purchases from their phone. Zexting increases mobile sales by transforming web browsing into mobile bookings through personal, instant opinions from trusted social contacts.
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Zexit An Example - Airbnb
- 1. Zexting The New Virtual ¡°Word of Mouth¡± Connecting the Web to Mobile Personal Visual Instant Trusted Actionable Zexting increases web/mobile sales by providing, instant, personal feedback
- 2. Zextit ¨C Drives Web Browsing to Mobile Bookings Personal, Visual, Instant, Trusted, Actionable 1 ? Zext a friend for quick opinion Instant feedback2 ? Weekend place in Tahoe?...
- 3. Mobile Friend ¨C receives Zext - gives opinion and comments ¨C then books on the phone within minutes 1 ? 2 ? 3 ? Receives Zext within seconds Send Thumbs Up and Comment Drives Mobile installs
- 4. Mobile Friend ¨C receives Zext - gives opinion and comments ¨C then books on the phone within minutes 4 ? 2 ? 3 ? Rich Mobile Experience (Native App) Mobile browsing to¡. ¡Mobile Booking
- 5. Zext vs Status Quo: Speed Counts 6 seconds vs 6 minutes¡ 1 ? 2 ? Zext sent at 11:50 2 ? Zext received at 11:50 1 ? Email sent at 11:56 2 ? Email received at 12:02 o? Loads immediately o? Instant feedback from a friend o? Users won't wait longer than 3-5 seconds before they move on o? ?Zextit reduces the dropout rate ?