Zoyo Branding Local Search with Google Places
This document provides guidance on registering a business on Google Places to improve local search engine optimization. It recommends clarifying your brand identity by determining what makes you unique, who your audience is, and how you compare to competitors. It then explains that registering on Google Places allows you to influence how your business information appears on Maps and in local searches by adding photos, categories, hours and other details. The document outlines the registration process, which involves gathering photos, having business information ready, and confirming ownership via phone or mail. It concludes by noting social media is also important but should be approached gradually based on what is appropriate for your business or brand.
Zoyo Branding Local Search with Google Places
- 1. Beth BaconLocal Search: Google Places
- 2. Hello! Im from Zoyo Branding
- 3. Why branding, not marketing?It all starts with brandingBefore you do anything clarify what makes you differentWhats the sum of your products and personality?Who is your audience?How do you compare with your competitors?Whats happening in the market?
- 4. Branding comes firstLooks boring.But its the most important part of marketing.
- 5. All other marketing follows brand
- 6. Today, lets do something usefulSocial Media yikes!Its not the maze you think it isTake it one step at a timeFirst step: register on Google Places
- 8. Now we use this
- 9. Regular Google Results Page
- 10. Google PlacesFor quick access to LOCAL products and servicesGoogle knows where you are!Kicks in when you search for a thing and a location likeβ
- 11. Anatomy of Google PlacesLink to Places pageGoogle assumes we want to know: location, contact info, reviewsMap pinMapAddress and phoneSelect quotesLink to other review sites
- 12. Places page
- 13. You can influence the Places PageGoogle puts it together automaticallyBut YOU can influence how it looksPlus registering helps with your Search Engine ranking (maybe Google wont reveal their algorithm)
- 14. In your controlPhotosContact infoCategoriesHours
- 15. How to registerBefore you start:Gather up 3-5 photos or videos of your business or products that youd like to share on Google Label the photo files with your category, company name and descriptor (e.g. name of photo should be: FlowersBainbridgeBloomers-ValentineBouquet.jpeg)Know all of your company info (phone number, address, etc) or have it handy
- 17. How to registerGo to google.com and type in Google Places Under Get your business found select Get started
- 18. Fill in the blanksGoogle Account neededEnter user name and PWOr register new Account Enter your informationAdd photos, videos, categories, etc.
- 19. How do they know its you?Google needs to confirm you are the owner of this businessIf your number is established, Google will call youBe ready! Within minutes, youll get an automatic call. Enter that number in the form Otherwise theyll mail a card to you with a code numberIt will come in 5-10 working daysIf not, request another
- 20. Then on to the restSocial Media: You dont have to do it all. Whats appropriate?Twitter (literary agent)Facebook (gardening store)Linked In (consultant)Blog (any expert in your field)Youre a turtle not a hare: update regularlyIts a dialog: Respond to your audienceKnow your brand help your staff know your brand be your brand!