Senyo Ofori-Parku is a communications strategist with diverse experience in the integrated-marketing communication industry and academia. His professional experience includes his role as Assistant Consultant at Yankah & Associates (an Integrated Marketing Communications Consultancy) in Ghana, where he led the design and implementation of key communication strategies for ministries, government agencies and private firms. He is astute at gathering and compiling information for publication of PR tools. As Research Coordinator at Universal McCann (an Accra-based advertising media agency), he was the focal person for target audience research, media monitoring of competition and the generation of