Local Search Rankings SEO for Service-area based Businesses SMBs
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The document discusses strategies for service-based businesses to improve their local search engine rankings. It recommends focusing on citations from local data suppliers, building citations manually, setting up local keyword lists, using local domain names, creating landing pages tailored for the local market, engaging in local content marketing, understanding local buyer profiles, using social media, and investing in pay-per-click advertising. A phased approach is suggested, starting with citations and website setup and moving to more advanced tactics over time.
Local Search Rankings SEO for Service-area based Businesses SMBs
- 1. Presented by SMB SEO Mike Stewart @smbseo @DallasSEOGuru smbSEO.com
- 2. Whats a Local Search Beyond Google Maps: Local Search for Service Based Businesses
- 3. Local Trends? Beyond Google Maps: Local Search for Service Based Businesses
- 4. Dominate Local SERPS Local Engagement Outreach Contribute Authority Listings -Frequency -Advertising -Platform Reach Beyond Google Maps: Local Search for Service Based Businesses
- 5. Must Use Google Places Beyond Google Maps: Local Search for Service Based Businesses
- 6. No Map Maker for You Businesses without permanent locations that the public can visit are not permitted on the map --Map Maker. Business that goes to the customer are defined as a Service-Area Business Beyond Google Maps: Local Search for Service Based Businesses
- 7. Google Maps for SAB Do not merge Google+ Social Page with Place Page If you did merge, hide your address Google did not want SABs to create a Google+ Business Page Google is upgrading Places for Business Dashboard Soon for Social Sharing, Videos, Offers Beyond Google Maps: Local Search for Service Based Businesses
- 8. Citations = Local Rankings Links Organic Citation Local Links/Citations Blended PlaceRank Beyond Google Maps: Local Search for Service Based Businesses
- 9. Examples of Citations Beyond Google Maps: Local Search for Service Based Businesses
- 10. Data: Suppliers/Aggregators and Manual Citation Building Note: Data center listings DO NOT override user claimed listings, so your existing paid or claimed listings will not be overwritten. Beyond Google Maps: Local Search for Service Based Businesses
- 11. Local Keyword Lists? Beyond Google Maps: Local Search for Service Based Businesses
- 12. Ranking Reports Beyond Google Maps: Local Search for Service Based Businesses
- 13. Pay-Per-Click (PPC) What does this look like? Beyond Google Maps: Local Search for Service Based Businesses
- 14. Pay-Per-Click (PPC) Beyond Google Maps: Local Search for Service Based Businesses
- 15. Pay-Per-Click (PPC) Beyond Google Maps: Local Search for Service Based Businesses
- 16. Local Domain Names Bad: plumbing.com Better: texasplumbing.com Best: dallasplumbing.com Beyond Google Maps: Local Search for Service Based Businesses
- 17. Landing Pages Beyond Google Maps: Local Search for Service Based Businesses
- 18. Content Marketing Local Colleges Beyond Google Maps: Local Search for Service Based Businesses
- 19. Local Buyer Profiles Beyond Google Maps: Local Search for Service Based Businesses
- 20. Social Media Beyond Google Maps: Local Search for Service Based Businesses
- 21. Beyond Google Maps: Local Search for Service Based Businesses
- 22. Beyond Google Maps: Local Search for Service Based Businesses
- 23. Beyond Google Maps: Local Search for Service Based Businesses
- 24. We predict IYP revenues will rise at a nearly 30 percent annual growth rate, from $624 million in 2006 to $2.3 billion in 2011, compared with about 23 percent growth for local search through 2011. Print in that time will remain relatively stagnant, moving from about $14.4 billion to $14.9 billion. -Kelsey Group 2006 Beyond Google Maps: Local Search for Service Based Businesses
- 25. @SMBSEO & @dallasSEOguru Thanks @Google for Local Search. #Pubcon Beyond Google Maps: Local Search for Service Based Businesses
- 27. Anything else? Beyond Google Maps: Local Search for Service Based Businesses
- 28. (one example) Day 1-30: Focus on citations & website installation or conversion to WordPress/Joomla CMS Day 31-90: Focus on building on page content, PPC build, video overview, local pages, social profiles
- 29. Day 90-180: Social Engagement & website redesign based on buyers and funnels Day 180-365: Advanced tactics, link building, informational videos Monthly: 8-12 blog posts per month 10-100 pages of offsite content (based on budget + competition) 1+ years: Local niche domains (or review/community sites) based on specific customer segments/markets