Patrick has been in the branding, digital, advertising, design, marketing or whatever people are calling this business these days for 20 years. That length of time in this profession would of broken most people's spirits, and maybe even their will to live, but somehow Patrick carries on. Call it the luck of the Irish, or just a glutton for punishment, Patrick actually enjoys this business, the creative process and the people. Well, most of the people anyway. He鈥檚 thankful for the creative industrial complex because his options are limited; too short for the NBA, never quite mastered the Phrygian Dominant Scale on his guitar, and any opportunity to become Pope has already passed him by.
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