Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Senior Director Marketing and Sales Enablement at TechTarget
Industry
Advertising / Marketing / PR
About
Marketing & Sales Enablement executive with demonstrated leadership in customer marketing, sales enablement, digital marketing transformation that increases sales effectiveness and customer lifetime value. Work cross-organizationally to create successful customer experiences that encourage cross-sell and renewal opportunities. Provide team leadership to execution teams to accelerate time-to-market against support aggressive sales goals. Proficient in delivering sales the right content to optimize sales interaction with buyers, customer onboarding, and experience, content marketing, marketing automation, CRM, ROI metrics, lead nurturing, social media marketing, engagement strategies, meas...
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