SoMeStra Workshop handout
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This document provides a SWOT analysis of SoMeStra, a social media strategy company. It lists examples of strengths, weaknesses, opportunities, and threats for SoMeStra. The strengths include advantages like capabilities, competitive advantages, resources, and experience. Weaknesses include gaps, lack of competitive strength, financial issues, and vulnerabilities. Opportunities exist in market developments, technology, and new markets. Threats come from factors like political/legislative changes, competitors, and economic/industry conditions.
SoMeStra Workshop handout
- 1. SoMeStra - SWOT Analyse Sjoerd de Vries SjoerddeVries@nhl.nl, www.somere.nl / Sjoerddevries@utwente.nl, www.sowijs.nl SoMeStra: Social Media Strategies in Corporate Communication Criteria examples Strengths Weaknesses Criteria examples Advantages of proposition? Disadvantages of proposition? Capabilities? Gaps in capabilities? Competitive advantages? Lack of competitive strength? USP's (unique selling points)? Reputation, presence and reach? Resources, Assets, People? Financials? Experience, knowledge, data? Own known vulnerabilities? Financial reserves, likely returns? Timescales, deadlines and pressures? Marketing - reach, distribution, Cashflow, start-up cash-drain? awareness? Continuity, supply chain robustness? Innovative aspects? Effects on core activities, distraction? Location and geographical? Reliability of data, plan predictability? Price, value, quality? Morale, commitment, leadership? Accreditations, qualifications, Accreditations, etc? certifications? Processes and systems, etc? Processes, systems, IT, Management cover, succession? communications? Cultural, attitudinal, behavioural? Management cover, succession? Philosophy and values? Criteria examples Opportunities Threats Criteria examples Market developments? Political effects? Competitors' vulnerabilities? Legislative effects? Industry or lifestyle trends? Environmental effects? Technology development and IT developments? innovation? Competitor intentions - various? Global influences? Market demand? New markets, vertical, horizontal? New technologies, services, ideas? Niche target markets? Vital contracts and partners? Geographical, export, import? Sustaining internal capabilities? New USP's? Obstacles faced? Tactics: eg, surprise, major contracts? Insurmountable weaknesses? Business and product development? Loss of key staff? Information and research? Sustainable financial backing? Partnerships, agencies, distribution? Economy - home, abroad? Volumes, production, economies? Seasonality, weather effects? Seasonal, weather, fashion influences? 息 Alan Chapman 2005-08. Free PDF version of this tool and information about SWOT analysis methods are available at www.businessballs.com/swotanalysisfreetemplate.htm. This is a free resource from www.businessballs.com, which contains lots more useful tools, diagrams and materials. Not to be sold or published.
- 2. ToolCard Social Media Tactics Services, applications, tools, remarks, ideas, etc Owner: _______________________________ Opportunities, implementation, use, effects 息 Sjoerd de Vries sjoerd.devries@utwente.nl ____________________________________________________________________________________________ Interactions Collect Relate Create Learn Donate Reputation Internal relationships Information Communication Innovation Development Dissemination Public relations Self Team Division Organization Interactions Collect Relate Create Learn Donate Reputation External relationships Information Communication Innovation Development Dissemination Public relations Current / potential Customers Professionals Stakeholders Society