Amateur linguist, ex-food reviewer, once an aspiring comic book writer, I am also a planner interested in crafting new narratives for brands through digital content & changing behaviours to impact business.
I have led strategy departments in India and Singapore, with the latter being my longest stint, in which i worked extensively on brands like The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Twitter APAC, Allianz & Coca Cola, leading strategy, setting up social media centres, creating content, music, apps and programs to drive work far beyond the remit of conventional advertising.
I have also worked with govt bodies such as Health Promotion Board, The Economic Developme...
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