While the global marketing landscape continues to be unpredictable (and exciting), I鈥檓 concentrating on honing my skills to ensure I know how to get to the heart of a brand, gathering golden insights that will ensure we can compel real people. Putting channels aside, my approach is to focus on the brand truth, based on insight and culture, bringing strategic, creative ideas to life through meaningful stories.
People matter to me, and I believe that delivering a truly inspiring piece of work can only happen when a team works collaboratively, and so transparent relationships and communication are essential to my preferred working environment.
I care about numbers, but anyone can add up l...
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