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Discover. Distribute. Delight
November 2016
We have compiled some conversation ideas for
November, so you don’t have to!

Discover. Distribute. DelightDiscover. Distribute. Delight
With the weather finally cooling down, the remainder of the year is
mostly geared towards eating, drinking and celebrating, much to all of
our collective delight.
With sporting events, festivals, assorted holidays and travel plans popping
up, customers are focused more on pleasure and less on business.
But for brands, it’s business as usual. Every brand wants to step in to the
ring and have their celebration idea be The Chosen One through a mix of
contests, social media posts and excellent deals. But how do you ensure
yours emerges victorious?
You fight harder!
To give you a fighting chance of getting your customers’ attention this
festive season, we’ve put together all the major conversation topics for
the month of November, so you can execute some flawless Discovering,
Distributing and Delighting.

Bhai Dooj- 1st Nov
Bhai Dooj is a celebratory festival that usually
causes quite a happy stir across social media.
Searches around recipes, gifts, cards and
Whatsapp messages go up about two weeks prior
to the festivals.
On this day, sisters pray for a long and happy life
for their brothers, by performing
the Tika ceremony but in contrast to Raksha
Bandhan, sisters present gifts to their brothers.
Content ideas like “Top 10 gifts for your
older/younger brother,” “5 DIY ideas for this Bhai
Dooj”, ‘Chocolate recipes every loving sister
knows”, “Top 10 funniest sibling fails,” “10 lessons
about money only an elder sister could teach
you” etc. are not only relevant, but also fun and
interactive.

World Diabetes Day- 14th Nov
Celebrated on 14th Nov each year, World Diabetes
Day is always a very talked about event on Social
Media. Stories on managing it, overcoming it and
avoiding it are all incredibly relevant.
It’s a great opportunity to share statistics, healthy
recipes, exercise and fitness stories and other
relevant information.
Content like “Top 10 diabetic friendly ingredients to
cook with”, “Tips to manage diabetes”, “How to live
a normal life with diabetes”, “Desserts for
diabetics”, etc.

Children’s Day- 14th Nov
Also known as Bal Diwas, this day is dedicated to the
young boys and girls of our nation, and is celebrated
every year on the birthday of Pandit Jawaharlal Nehru,
India’s first Prime Minister, lovingly called Chacha Nehru,
on 14th Nov.
After all, today’s children are the leaders, marketers, artists,
politicians and scientists of tomorrow. This special day is
thus dedicated to them and the joy of having them in our
lives!
Marketers can suggest ideas such as ‘10 Fun ways to
make this Children’s day special for your children’ , ‘Fun
ways to give your child’s room a makeover’, activities and
games parents can enjoy with their kids, healthy ways to
make delicous foods, gifts families can give their young
loved ones and innovative ways kids can be challenged
and educated. Of course, there’s also the added aspect of
“how to plan for your children’s future” which can involve
health, finance, education, etc.

Entrepreneur’s Day- Nov 17th
We all know them, some of us are them, but the way
the world is now would not have been possible
without brave men and women who had the madness
in them to make things happen.
This is a great opportunity to not only celebrate
founders, but employees, mentors and everyone else
who has made the journey possible.
Marketers can suggest ideas on ‘5 Ways to do to
celebrate the founders in your life’, ‘Here’s how to start
a business of your own’, ‘How 5 start- ups challenged
the way businesses work’. Perhaps, if a brand is feeling
particularly adventurous, then they can also host an
event, for aspiring businesses and fund the ones they
believe in most, which throws up the opportunity for
some User Generated Content in the form of
#IWasThere tweets and event reviews.

World Heritage Week- 19- 25 Nov
Indian heritage is rich and diverse and is a result of
an amalgamation of several cultures; it spans across
the Indian subcontinent and has been influenced by
a history that is several millennia old. World
Heritage Week is a great time to shine light on
some of the lesser known heritage sites, and entice
users to travel to undiscovered properties and
destinations within the country.
Brands can create content around the history of
various things- from the city they are in to the
product they sell.
For example, “Ten Heritage Sites You’ve Never
Heard Of”, “Off the beaten track: A walk through
our Heritage”, and “Lesser known facts about
famous monuments”

World Television Day- 21st Nov
World Television Day on 21st Nov, is a time to rewatch
and relive some of the greatest moments of television
that helped changed the direction of furniture in
people’s homes, and their outlook on life.
Plus, with most large brands doing a large chunk of
their advertising on TV, it’s a time to be meta!
Some interesting content ideas could be,“10 TVs so
fancy we’re going to start saving up for them”, “How
well do you know your 90s sitcoms?”, “Good looking
people in the 80s vs 2000s explained with TV
characters”, “16 quotes from TV shows that proves
FRIENDS was the best show ever”, “Tips on throwing a
TV party nobody will forget” and everything in this
realm will really click.
.

Delhi Queer Pride Parade- (TBA)
Delhi Queer Pride Parade is held by members
of the Delhi LGBT community on the last
Sunday of every November since 2007.
The queer pride parade is a yearly festival to
honour and celebrate lesbian, gay, bisexual and
transgender people, and their supporters. The
parade usually runs from Barakhamba Road to
Tolstoy Marg to Jantar Mantar.
Some content ideas could be ‘10 Pictures that
prove that love doesn’t care about gender’, ‘5
LGBTQ couples that are giving us relationship
goals’, ‘5 Perfect gifts for the LGBTQ couple in
your life’ and so on.

Bacardi Weekender NH7- TBA
Bigger and better, the Bacardi Weekender is perhaps
the best time to grab eyeballs, especially among the
25-35 age group.
This year, Bacardi and Only Much Louder will bring
you the sixth edition of the festival featuring more
than 100 bands across five stages in five cities with
its signature festive spirit.
Some content ideas around this could be ‘10
Reasons why NH7 Weekender should be on your
bucket list this year’, ‘5 Indian music festivals that
will blow your mind’, ‘How I managed to attend
every major music festival without going broke’, and
so on.

Calendar Events- Festivals
Guru Nanak Jayanti is the birthday of the first
Sikh Guru, Guru Nanak, and one of the most
sacred festivals in Sikhism. Guru Nanak Jayanti is
usually a three day festival; two days prior to the
birthday, Akhand Path is held in the Gurudwaras.
Where the Guru Granth Sahib is read for 48 hours,
non-stop.
Celebrated with great gusto in Punjab, this is a
fantastic opportunity to also appeal to minorities
and educate the masses on the significance of this
day in modern times with content ideas such as
‘Facts you did not know about Guru Nanak Jayanti’
or ‘5 Ways to Adopt Guru Nanak’s philosophy in
every day life’ and so on.

Calendar Events- Fests
The Pushkar Camel Fair on 20th – 22nd Nov, is an
annual camel and livestock fair held in the town of
Pushkar in the state of Rajasthan, India, which has
become quite a tourist attraction, with competitions like
"matka phod", "longest moustache“, "bridal competition“
and even local cricket matches being quite the hit. We
can suggest content ideas such as ‘5 Things to check
out at the Pushkar Camel Fair’ or ‘ The Dummy’s Guide
to Attended a Local Fair’ etc.
The Pushkar Balloon Festival from 14th-23rd Nov is a
grand celebration full of hot air balloons and adventure.
Take in the vistas of Rajasthan, hundreds of feet, ubove
ground and discover Rajasthan, like you’ve never seen it
before! We can suggest content ideas around it such as
‘5 Pictures that prove that the Pushkar Balloon Festival is
the most beautiful festival in the country’ etc.

Calendar Events- World Days
World Toilet Day on 19th Nov is a
yearly campaign to motivate and
mobilize millions around the world on
the lack of basic sanitation that most
developing countries still lack.
We can suggest content ideas around
this such as “We bet you didn’t know
these facts about your toilet”, “Toilet
Tales: A story of how the modern toilets
came about” or “6 Reasons why
Sanitation needs to be declared an
international emergency”, and so on.

Calendar Events- Fun Days
International Tongue Twister Day is on 8th Nov.
She may sell sea shells, but you can sell ever more!
This day is about fumbling through awkward
collections of words in an attempt to improve
enunciation and just havea good laugh. This is a
good opportunity for content like’10 Tongue
twisters that will leave you in splits’ and Contests
like ‘We bet you can’t say any of these tongue
twisters more than once’ and so on.
Cake Day on 26th Nov is when marketers can
have their cake and eat it too! It’s the perfect
chance to be playful and creative. We can suggest
content ideas such as ‘3 4-ingredient cakes that
you should try right now’, ‘10 Beautiful cakes that
prove that baking is nothing short of an art’ and
so on.

And away we go!
This is the time when people start planning
their December holidays. We can suggest
content ideas such as ‘Places to visit in Winter’,
‘5 Things to do in Rajasthan’ and ‘Incredible
Beach Destinations that will give you vacation
goals’ and so on.
Also, this would be a good time to tell your
users about those “Amazing winter treks that
you must go on at least once” or “What to
wear this winter”. So if you’re selling a product
that has a unique usage opportunity for
Winter, start telling people about it!

Here Comes the Bride…
Finally, the much awaited bridal season is almost
here. From stunning ghagra-cholis to glittery
jewelry, sangeet preparations to honeymoon
destinations, the bridal season demands all of this
and more.
So help prep up your users’ wardrobe with
“Fashion trends for the bohemian bride,” “Offbeat
locations for destination weddings,” “Food trends
for this bridal season.”, ‘How to have the Great
Indian Wedding without sacrificing your future’ and
so on.

Major Celebrity Birthdays
• Aishwariya Rai Bachchan, 1st Nov
• Shahrukh Khan, 2nd Nov
• Kendall Jenner, 3rd Nov
• Tabu, 4th Nov
• Matthew McConaughey, 4th Nov
• Virat Kohli, 5th Nov
• Emma Stone, 6th Nov
• Kamal Hassan, 7th Nov
• Lorde, 7th Nov
• David Gueta, 7th Nov
• Leonardo Di Caprio, 11th Nov
• Ryan Gosling, 12th Nov
• Anne Hathway, 12th Nov
• Juhi Chawla, 13th Nov
• Charles, Prince of Wales, 14th Nov
• Sania Mirza, 15th Nov
• Rachel Mcadams, 17th Nov
• Sushmita Sen, 19th Nov
• Calvin Klein, 19th Nov
• Scarlett Johannsson, 22nd Nov
• Miley Cyrus, 23rd Nov
• Arjun Rampal, 26th Nov
• Jimi Hendrix, 27th Nov
• Ben Stiller, 30th Nov

Major Film Releases
Bollywood
• Rock On!! 2 ,11th Nov, starring: Farhan Akhtar, Arjun Rampal, Shradha Kapoor
• Kahaani 2, 25th Nov, starring: Vidya Balan, Arjun Rampal
Hollywood
• Doctor Strange, 4th Nov, starring: Benedict Cumberbatch, Rachel McAdams
• Trolls, 4th Nov, starring: Justin Timberlake, Anna Kendrick
• Shut In, 11th Nov, starring: Naomi Watts, Tim Post
• Fantastic Beasts and Where to Find Them, 18th Nov, starring: Eddie Redmayne, Katherine
Waterston
• Manchester by the Sea, 18th Nov, starring: Michelle Williams, Kyle Chandler
• Moana, 23rd Nov, starring: Dwayne ‘The Rock’ Johnson

Thank You!

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November 2016- Editorial Calendar from Scatter

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November 2016- Editorial Calendar from Scatter