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Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Managing Partner, What's the Idea?, Brand Consultancy
Industry
Advertising / Marketing / PR
Website
About
Brand strategist. Creator of strategies that redistribute marketing wealth. Developer of marketing concepts: Return on Strategy, Twitch Point Planning, Posters vs. Pasters, Fast Twitch Media, Is-Does, Brand Spanking and Brand Planks. Specialties: Brand architecture, marketing plans, communications plans, digital strategy and creative briefs.
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