18+ years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about online marketing and conversion optimization, published by McGraw-Hill.
Specialties: search optimization skills, content creation and marketing, effective negotiating, dedicated platform pay-per-click bid management knowledge, budget planning, psychographics, mobile marketing, trend spotting
During my career, I have gained experience in domain development, business development, audience development and public relations. Both person...
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