chief executive at falcon media enterprise., Out-Of-Home Advertising for Brand Leadership.,coimbatore,7373788027
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What got me into advertising in general and out-of-home media in particular is the perennial thirst for nurturing brands through a larger canvas (OOH), optimizing the presence of brands by new ooh media and sustaining the brand equity by giving it a 'larger than life image'. What cemented my thinking further on ooh media is, striving to be creative with new ideas, new innovative ooh media for brand sustenance. More it thrills and fascinates when I see how people work their influence on other people with different multi media outdoor mix. In other words, the quest to see the benefits of products and services, brands and promotions that influence the
target group across the channels of dist...
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