Clif bar
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The document discusses Clif Bar, including its background as an energy bar company founded in 1992, problems it faces in the cluttered snack bar category with unfamiliar consumers, and its objectives to increase awareness and challenge individuals. It outlines a positioning of keeping Planet Earth from "hitting the wall" and a strategy of promoting personal sustainability. The target market is men and women ages 25+ who are outdoorsy.
Clif bar
- 1. buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz Clif Bar buker, collier, dhulipala, lorentz 11.06.07
- 2. background
- 3. category background category background category background category background category background category background category background category background category background category background background
- 4. the clif bar story the clif bar story the clif bar story the clif bar story the Clif bar story the clif bar story the clif bar story the clif bar story the clif bar story the clif bar story background
- 5. unfamiliar consumers clif bar today clif bar today clif bar today clif bar today clif bar today clif bar today clif bar today clif bar today clif bar today background
- 6. problems
- 7. cluttered category cluttered category cluttered category cluttered category cluttered category cluttered category cluttered category cluttered category cluttered category cluttered category problems
- 8. unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers unfamiliar consumers problems
- 9. objectives
- 10. increase awareness increase awareness increase awareness increase awareness increase awareness increase awareness increase awareness increase awareness increase awareness increase awareness objectives
- 11. challenge individuals challenge individuals challenge individuals challenge individuals challenge individuals challenge individuals challenge individuals challenge individuals challenge individuals challenge individuals objectives
- 12. positioning
- 13. clif bar keeps Planet Earth from hitting the wall clif bar keeps Planet Earth from hitting the wall clif bar keeps Planet Earth from hitting the wall clif bar keeps Planet Earth from hitting the wall clif bar keeps Planet Earth from hitting the wall positioning clif bar keeps Planet Earth from unfamiliar consumers hitting the wall
- 14. strategy
- 15. personal sustainability personal sustainability personal sustainability personal sustainability personal sustainability personal sustainability personal sustainability personal sustainability personal sustainability unfamiliar consumers strategy category background
- 16. m & f 25+ outdoorsy m & f 25+ outdoorsy m & f 25+ outdoorsy m & f 25+ outdoorsy m & f 25+ target outdoorsy
- 17. creative