Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Lead Brand Activation Manager at Labbrand
Industry
Advertising / Marketing / PR
About
With dedicated working experience in digital for seven years ( with expansion to field of market research), I'm now lead of Brand Activation Management team at Labbrand ( A China originated global brand consultancy agency). I'm in charge of carrying out Labbrand’s vision of digital brand innovation by planning and executing digital campaigns for top international clients from worldwide as well as regional headquarters, with mission of bringing a brand into life digitally based on deep consumer insights.
Prior to joining Labbrand, I worked as digital account manager at TBWA Digital for almost three years, where honed my strategic thinking, campaign planning and content management skills....
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