Seoul, Korea, 10-5, Neuti-ro 69beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea, South
Occupation
CEO & Founder
Industry
Advertising / Marketing / PR
Website
About
Mike Yu, a founder at IDECEN based in Seoul, is currently partnering with Mormedi, product innovation consultancy in Madrid. He is a director of Asia businesses across industry sectors related to product and service design. After dozen years of on-the-ground new business development and successful design projects in China, Taiwan and Korea, he founded his own design consulting firm IDECEN in 2009 with his seasoned staffs participated in many global design projects and market researches.
In 2006, particularly interested in generating strategic design projects - as opposed to the standard 'styling' jobs in many design studio - he joined a renowned British product design company Seymourpowell
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