Информация и правила работы с ней.
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Документ представляет собой руководство по медиатренингу, которое описывает, как эффективно работать с информацией в роли 'приемника' и 'транслятора'. Он содержит информацию о источниках данных, правилах обработки и важности анализа фактов для создания точных и актуальных новостей. Также обсуждаются способы разрушения новостной целостности и рекомендации по созданию привлекательных постов.
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Информация и правила работы с ней.
- 4. Кто вы?
- 5. Вы и «Приёмник» и «Транслятор»
- 7. Источники информации • Интернет • СМИ • Люди • Документы
- 8. Интернет • Социальные сети • Блоги • Новостные порталы • Форумы • Оф. Сайты • Чаты
- 9. СМИ • Газеты • Журналы • Радио • TВ • Общественное ТВ • Stream TV
- 10. Люди • Сплетни и слухи • Специалисты • Очевидцы • Личные наблюдения • Оф. Источники
- 11. Документы • Оф. Документы • Обычные документы • Архивы • Книги • Фото и видео
- 12. А всё ли правда? • Логика • Намеренье • Грамматика • Актуальность • Конкретика • Известность • Факты
- 14. Правила информации • Чего вы хотите добиться • Кто ваша ЦА • Что должна сделать ЦА • Что получит ЦА • Актуальность • Уместность • Будет ли продолжение
- 15. Места размещенияПодростки • В контакте • Молодежные журналы • Молодежное ТВ Радио • Друзья Среднийвозраст • Facebook • Специализи- рованное издание • Новостные или спортивные каналы • Специалисты Пожилойвозраст • Одноклассники • Местное СМИ • Местное ТВ или Ток Шоу • Оф. Источники
- 16. Испортить новость? Легко! • Вырывать фрагмент из выражения или текста из контекста; • Избегать некоторых (неудобных) источников информации; • Предоставить текст заголовка и подзаголовков, выражающие позицию автора; • Разместить рекламный текст в качестве новости; • Обобщить - «он всегда», «она никогда»; • Смешать мысли и факты.
- 25. www.easel.ly
- 26. www.canva.com