Sandday 내손점 마케팅 사례_계원예술대학교_광고브랜드디자인과
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입점한지 얼마 되지않은 정통 샌드ѫ Sandday 내손점 마케팅자료입니다. 맛에 비해 브랜드의 인식부족과 평범한 디자인을 가지고 있어 Sandday 내손점만의 특징을 살려 마케팅한 사례입니다. Sandday 내손점은 계원예술대학교 앞에 입점하여 대학생들 대상으로 매출을 올리기 적합합니다. 그 중 위치, 간편함, 신선함 이라는 키워드를 세워 자취생들을 타겟으로 하였습니다. 또한 자취생들에게 Sandday의 샌드ѫ를 마케팅하기 위해 '공감'을 내세웁니다.
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Sandday 내손점 마케팅 사례_계원예술대학교_광고브랜드디자인과
- 5. 바로바로 만들어 신선한 샌드데이 샌드ѫ
- 11. 겟
- 12. 겟
- 14. 최종 마케팅 목표 아무것도 하기 싫을 때, 설거지하기 싫을 때, 신선한게 먹고 싶을 때, 약속취소 됐을 때, 식당에서 1인분 만 팔지 않을 때, 등등 샌드데이를 떠올릴 수 있게 하는 것 입니다. 자취생이 곤란할 때, 그럴땐 샌드데이!!
- 27. 2015.11.13 미원파크빌 1차 엘레베이터 내부 붶착
- 35. 자취생을 위한 이벤트 진행에서 태그를 통해 인지도 넓혀감
- 38. 인쇄비 재료비 사진촬영비 <팜플렛> :$50000 <샌드ѫ> :$21050 <샌드ѫ> :$12200 <포스터> :$30000 <샌드ѫ> :$35300 <소품> :$7500 <포스터> :$50000 <리서치> :$11700 - <합산> $130000 <합산> $68050 <합산> $19700 예산모음 <총비용> $217,750
- 39. 마케팅 평가 사장님 애브리데이 팜플렛이 가장 맘에듦. 계대생 단골 생김. 이 정도면 만족. 앞으로 내가 관리하기 어려워 아쉬움. 더 많은 게시물을 올리지 못해 아쉬움. A- B+ 인쇄물 영상물 SNS 가게사정상 예산이 적어 인쇄물 수량 부족 아쉬움. 영상을 시리즈 물을 만들어 포스터와 연계성이 좋음.