This study examined the relationship between cultural awareness, communication apprehension, and communication competence among teachers at Sint John's International School in Thailand. The researchers surveyed 28 teachers using questionnaires measuring these three variables. Regression analysis found that lower communication apprehension correlated with higher communication competence. More cultural awareness also enhanced communication competence and reduced communication apprehension. The study concluded cultural awareness is important for classroom performance in international schools, though the small sample size was a limitation.
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0407 presentation 2 jessica
1. Cultural awareness, communication
apprehension, and communication competence:
A case study of Sint Jonh¡¯s International School
Presenter: Jessica Wu
Instructor: Dr. Pi-Ying Teresa Hsu
Date: April 07, 2014
2. Citation
Monthienvichienchai, C., Bhibulbhanuwat, s.
Kasemsuk, C. & Speece, M. (2002). Cultural
awareness, communication apprehension, and
communication competence: A case study of Sint
Jonh¡¯s International School. The International
Journal of Educational Management, 16(6), 288-
296.
2
5. Background
? The Thai boom during the first part of the
1990s gave a tremendous boost to the
international educational system in Thailand.
? These schools recruit teaching staff whose
mother tongue is English.
5
6. Background
? Cultural awareness is usually considered
important for expats to function most
effectively in most positions in foreign country,
so understanding something about cultural
awareness of international school teaching
staff is an important issue.
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7. Gap
? There is little research on communication
competence in the international school
context, or on its relation to cultural awareness
and communication apprehension among
teachers and students of different cultures.
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8. Purpose of the study
? This research is designed to study whether
cultural awareness and communication
apprehension have an impact on the
communication competence in the international
school context.
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9. Research questions
1. Does a lower level of communication
apprehension mean achieving a higher level of
communication competence and vice versa?
3. Does more cultural awareness reduce
communication apprehension?
2. Does more cultural awareness enhance
communication competence?
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11. Culture
? Culture is the collective programming of the
mind that distinguishes the members of one
group or category of people from another.
(Hofstede, 2001)
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12. Cultural awareness
? Individualism- collectivism (IC)
? Uncertainty avoidance (UA)
? Power distance (PD)
(Hofstede, 2001)
Individualism
The broad value tendencies of a culture in emphasizing
the importance of individual identity over group identity.
Individualism promotes self-efficiency, individual
responsibilities, and personal autonomy.
Collectivism
The broad value tendencies of a culture in emphasizing
the importance of the group over the individual.
Collectivism promotes relational interdependence, in-
group harmony, and in-group collaborative spirit.
Uncertainty avoidance
It as the extent to which a member of a culture feels
threatened by uncertain and unknown situations, and the
extent that they try to avoid these situations.
Power distance
PD is the extent to which the less powerful members of
the institutions and organizations within a country expect
and organizations within a country expect and accept that
power is distributed unequally.
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13. Communication issues in teaching
? The researcher comments that by thinking and
acting cooperatively, and by communicating
assertively and responsively, we can learn to
effectively manage intercultural communication
well.
(Neuliep, 2000)
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14. Communication competence
? The researcher states that competent
communication consists of behaviors that are
regarded as effective and appropriate.
(Wiseman, 2001)
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15. Communication apprehension
? The researcher defines an individual¡¯s level of
fear or anxiety associated with either real or
anticipated communication with another
person or persons.
(McCroskey, 1997, p.82)
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18. Instruments
Question 1 2 3 4 5
Compared to my home culture, Thai students
expect a more structured learning situation.
¡õ ¡õ ¡õ ¡õ ¡õ
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Cultural awareness- Individualism- collectivism awarenessCultural awareness- Uncertainty avoidance awareness
Question 1 2 3 4 5
Compared to my home culture, Thai
students are more in-group oriented.
¡õ ¡õ ¡õ ¡õ ¡õ
Cultural awareness- Power distance awareness
Question 1 2 3 4 5
Compared to my home culture, Thai
students are more passive.
¡õ ¡õ ¡õ ¡õ ¡õ
Communication competence
Question 1 2 3 4 5
Generally, I am aware of students¡¯ interests. ¡õ ¡õ ¡õ ¡õ ¡õ
Communication apprehension
Question 1 2 3 4 5
When I first enter a new class I wonder
what I am going to say.
¡õ ¡õ ¡õ ¡õ ¡õ
24. Result
Q1: Does a lower level of communication apprehension
mean achieving a higher level of communication
competence and vice versa?
Q2: Does more cultural awareness enhance communication
competence?
Cultural awareness also had the correct positive
sign, indicating that more cultural awareness leads to
more communication competence.
Communication apprehension had the correct negative
sign (p=0.011), indicating that more communication
apprehension leads to less communication competence.
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25. Result
Q3:Does more cultural awareness reduce communication
apprehension?
Cultural awareness had the correct negative coefficient
(p=0.47), indicating, that more cultural awareness leads to lower
communication apprehension.
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26. Result
1
Does a lower level of communication
apprehension mean achieving a higher level of
communication competence and vice versa?
2
Does more cultural awareness enhance communication
competence?
3
Does more cultural awareness reduce communication
apprehension?
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27. Conclusion
? Teachers who have more communication
apprehension have less communication
competence, and that more cultural awareness
reduces communication apprehension.
? Cultural awareness seems to be an importance
issue in aspects of classroom performance in
the international school.
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28. Critiques & suggestions
It will be better to increase participants..
The paper didn¡¯t mention the participants clearly.
For example, the teachers¡¯ gender quantity.
28
Small sample size