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Cultural awareness, communication
apprehension, and communication competence:
A case study of Sint Jonh¡¯s International School
Presenter: Jessica Wu
Instructor: Dr. Pi-Ying Teresa Hsu
Date: April 07, 2014
Citation
Monthienvichienchai, C., Bhibulbhanuwat, s.
Kasemsuk, C. & Speece, M. (2002). Cultural
awareness, communication apprehension, and
communication competence: A case study of Sint
Jonh¡¯s International School. The International
Journal of Educational Management, 16(6), 288-
296.
2
Contents
Background
Literature Review
Methodology
Results
Conclusion
Critiques and suggestions
3
Introduction
Background
Purposes of the study
Gap
Research questions
4
Background
? The Thai boom during the first part of the
1990s gave a tremendous boost to the
international educational system in Thailand.
? These schools recruit teaching staff whose
mother tongue is English.
5
Background
? Cultural awareness is usually considered
important for expats to function most
effectively in most positions in foreign country,
so understanding something about cultural
awareness of international school teaching
staff is an important issue.
6
Gap
? There is little research on communication
competence in the international school
context, or on its relation to cultural awareness
and communication apprehension among
teachers and students of different cultures.
7
Purpose of the study
? This research is designed to study whether
cultural awareness and communication
apprehension have an impact on the
communication competence in the international
school context.
8
Research questions
1. Does a lower level of communication
apprehension mean achieving a higher level of
communication competence and vice versa?
3. Does more cultural awareness reduce
communication apprehension?
2. Does more cultural awareness enhance
communication competence?
9
Literature review
Culture
Cultural awareness
Communication issues in teaching
Communication competence
Communication apprehension
10
Culture
? Culture is the collective programming of the
mind that distinguishes the members of one
group or category of people from another.
(Hofstede, 2001)
11
Cultural awareness
? Individualism- collectivism (IC)
? Uncertainty avoidance (UA)
? Power distance (PD)
(Hofstede, 2001)
Individualism
The broad value tendencies of a culture in emphasizing
the importance of individual identity over group identity.
Individualism promotes self-efficiency, individual
responsibilities, and personal autonomy.
Collectivism
The broad value tendencies of a culture in emphasizing
the importance of the group over the individual.
Collectivism promotes relational interdependence, in-
group harmony, and in-group collaborative spirit.
Uncertainty avoidance
It as the extent to which a member of a culture feels
threatened by uncertain and unknown situations, and the
extent that they try to avoid these situations.
Power distance
PD is the extent to which the less powerful members of
the institutions and organizations within a country expect
and organizations within a country expect and accept that
power is distributed unequally.
12
Communication issues in teaching
? The researcher comments that by thinking and
acting cooperatively, and by communicating
assertively and responsively, we can learn to
effectively manage intercultural communication
well.
(Neuliep, 2000)
13
Communication competence
? The researcher states that competent
communication consists of behaviors that are
regarded as effective and appropriate.
(Wiseman, 2001)
14
Communication apprehension
? The researcher defines an individual¡¯s level of
fear or anxiety associated with either real or
anticipated communication with another
person or persons.
(McCroskey, 1997, p.82)
15
Methodology
? Participants
? Instruments
? Procedures
? Data Analysis
16
Participants
28 teachers Saint John¡¯s
International School
Five- point horizontal
scales
Interview
Questionnaire
17
Instruments
Question 1 2 3 4 5
Compared to my home culture, Thai students
expect a more structured learning situation.
¡õ ¡õ ¡õ ¡õ ¡õ
18
Cultural awareness- Individualism- collectivism awarenessCultural awareness- Uncertainty avoidance awareness
Question 1 2 3 4 5
Compared to my home culture, Thai
students are more in-group oriented.
¡õ ¡õ ¡õ ¡õ ¡õ
Cultural awareness- Power distance awareness
Question 1 2 3 4 5
Compared to my home culture, Thai
students are more passive.
¡õ ¡õ ¡õ ¡õ ¡õ
Communication competence
Question 1 2 3 4 5
Generally, I am aware of students¡¯ interests. ¡õ ¡õ ¡õ ¡õ ¡õ
Communication apprehension
Question 1 2 3 4 5
When I first enter a new class I wonder
what I am going to say.
¡õ ¡õ ¡õ ¡õ ¡õ
Procedures
19
Pre-test the questionnaire
- 7 teachers
Final questionnaire
- 28 teachers
Group interview
8 teachers
11 students
Data Analysis
Factor analysis1
2 Regression analysis
20
Result
21
Result
22
Result
23
Result
Q1: Does a lower level of communication apprehension
mean achieving a higher level of communication
competence and vice versa?
Q2: Does more cultural awareness enhance communication
competence?
Cultural awareness also had the correct positive
sign, indicating that more cultural awareness leads to
more communication competence.
Communication apprehension had the correct negative
sign (p=0.011), indicating that more communication
apprehension leads to less communication competence.
24
Result
Q3:Does more cultural awareness reduce communication
apprehension?
Cultural awareness had the correct negative coefficient
(p=0.47), indicating, that more cultural awareness leads to lower
communication apprehension.
25
Result
1
Does a lower level of communication
apprehension mean achieving a higher level of
communication competence and vice versa?
2
Does more cultural awareness enhance communication
competence?
3
Does more cultural awareness reduce communication
apprehension?
26
Conclusion
? Teachers who have more communication
apprehension have less communication
competence, and that more cultural awareness
reduces communication apprehension.
? Cultural awareness seems to be an importance
issue in aspects of classroom performance in
the international school.
27
Critiques & suggestions
It will be better to increase participants..
The paper didn¡¯t mention the participants clearly.
For example, the teachers¡¯ gender quantity.
28
Small sample size
Thanks for listening.

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  • 1. Cultural awareness, communication apprehension, and communication competence: A case study of Sint Jonh¡¯s International School Presenter: Jessica Wu Instructor: Dr. Pi-Ying Teresa Hsu Date: April 07, 2014
  • 2. Citation Monthienvichienchai, C., Bhibulbhanuwat, s. Kasemsuk, C. & Speece, M. (2002). Cultural awareness, communication apprehension, and communication competence: A case study of Sint Jonh¡¯s International School. The International Journal of Educational Management, 16(6), 288- 296. 2
  • 4. Introduction Background Purposes of the study Gap Research questions 4
  • 5. Background ? The Thai boom during the first part of the 1990s gave a tremendous boost to the international educational system in Thailand. ? These schools recruit teaching staff whose mother tongue is English. 5
  • 6. Background ? Cultural awareness is usually considered important for expats to function most effectively in most positions in foreign country, so understanding something about cultural awareness of international school teaching staff is an important issue. 6
  • 7. Gap ? There is little research on communication competence in the international school context, or on its relation to cultural awareness and communication apprehension among teachers and students of different cultures. 7
  • 8. Purpose of the study ? This research is designed to study whether cultural awareness and communication apprehension have an impact on the communication competence in the international school context. 8
  • 9. Research questions 1. Does a lower level of communication apprehension mean achieving a higher level of communication competence and vice versa? 3. Does more cultural awareness reduce communication apprehension? 2. Does more cultural awareness enhance communication competence? 9
  • 10. Literature review Culture Cultural awareness Communication issues in teaching Communication competence Communication apprehension 10
  • 11. Culture ? Culture is the collective programming of the mind that distinguishes the members of one group or category of people from another. (Hofstede, 2001) 11
  • 12. Cultural awareness ? Individualism- collectivism (IC) ? Uncertainty avoidance (UA) ? Power distance (PD) (Hofstede, 2001) Individualism The broad value tendencies of a culture in emphasizing the importance of individual identity over group identity. Individualism promotes self-efficiency, individual responsibilities, and personal autonomy. Collectivism The broad value tendencies of a culture in emphasizing the importance of the group over the individual. Collectivism promotes relational interdependence, in- group harmony, and in-group collaborative spirit. Uncertainty avoidance It as the extent to which a member of a culture feels threatened by uncertain and unknown situations, and the extent that they try to avoid these situations. Power distance PD is the extent to which the less powerful members of the institutions and organizations within a country expect and organizations within a country expect and accept that power is distributed unequally. 12
  • 13. Communication issues in teaching ? The researcher comments that by thinking and acting cooperatively, and by communicating assertively and responsively, we can learn to effectively manage intercultural communication well. (Neuliep, 2000) 13
  • 14. Communication competence ? The researcher states that competent communication consists of behaviors that are regarded as effective and appropriate. (Wiseman, 2001) 14
  • 15. Communication apprehension ? The researcher defines an individual¡¯s level of fear or anxiety associated with either real or anticipated communication with another person or persons. (McCroskey, 1997, p.82) 15
  • 16. Methodology ? Participants ? Instruments ? Procedures ? Data Analysis 16
  • 17. Participants 28 teachers Saint John¡¯s International School Five- point horizontal scales Interview Questionnaire 17
  • 18. Instruments Question 1 2 3 4 5 Compared to my home culture, Thai students expect a more structured learning situation. ¡õ ¡õ ¡õ ¡õ ¡õ 18 Cultural awareness- Individualism- collectivism awarenessCultural awareness- Uncertainty avoidance awareness Question 1 2 3 4 5 Compared to my home culture, Thai students are more in-group oriented. ¡õ ¡õ ¡õ ¡õ ¡õ Cultural awareness- Power distance awareness Question 1 2 3 4 5 Compared to my home culture, Thai students are more passive. ¡õ ¡õ ¡õ ¡õ ¡õ Communication competence Question 1 2 3 4 5 Generally, I am aware of students¡¯ interests. ¡õ ¡õ ¡õ ¡õ ¡õ Communication apprehension Question 1 2 3 4 5 When I first enter a new class I wonder what I am going to say. ¡õ ¡õ ¡õ ¡õ ¡õ
  • 19. Procedures 19 Pre-test the questionnaire - 7 teachers Final questionnaire - 28 teachers Group interview 8 teachers 11 students
  • 20. Data Analysis Factor analysis1 2 Regression analysis 20
  • 24. Result Q1: Does a lower level of communication apprehension mean achieving a higher level of communication competence and vice versa? Q2: Does more cultural awareness enhance communication competence? Cultural awareness also had the correct positive sign, indicating that more cultural awareness leads to more communication competence. Communication apprehension had the correct negative sign (p=0.011), indicating that more communication apprehension leads to less communication competence. 24
  • 25. Result Q3:Does more cultural awareness reduce communication apprehension? Cultural awareness had the correct negative coefficient (p=0.47), indicating, that more cultural awareness leads to lower communication apprehension. 25
  • 26. Result 1 Does a lower level of communication apprehension mean achieving a higher level of communication competence and vice versa? 2 Does more cultural awareness enhance communication competence? 3 Does more cultural awareness reduce communication apprehension? 26
  • 27. Conclusion ? Teachers who have more communication apprehension have less communication competence, and that more cultural awareness reduces communication apprehension. ? Cultural awareness seems to be an importance issue in aspects of classroom performance in the international school. 27
  • 28. Critiques & suggestions It will be better to increase participants.. The paper didn¡¯t mention the participants clearly. For example, the teachers¡¯ gender quantity. 28 Small sample size