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Якого
Шерлока Холмса
дивились найбільше
на ТБ?
Sherlocked?

Спец
ефекти…

Это
элементарно!
Ліванов
Класична
трактовка

Перевірений
«рідний»
продукт

Показували:
ICTV та СТБ
Виходів в ефір* за час
моніторингу – понад 250
Час виходу:
всі слоти, окрім пікпрайму
Максимальна частка (в
не нічний час):

18,8%
11:45 – 14:50
СТБ
10.12.2010

*всі фільми, включно з повторами
Дауні
Голлівудський
блокбастер
Свіжа
інтерпретація
Багацько
спец ефектів

Показували:
ICTV
Виходів в ефір – 8
Час виходу:
вихідні, день та пікпрайм
Максимальна частка:

15%
19:40 – 22:50
18.03.2012
Камбербатч
Свіжа
інтерпретація
Сучасний світ
Британська
версія

Показували:
1+1
Виходів в ефір – 10
Час виходу:
будні, пік-прайм

Максимальна
частка:

8%
22:12…
13.01.2014
Були в ефірі і інші Шерлоки…
Порівнюємо: частки* глядачів різних
Шерлоків (відносні рейтинги)
Дані індустріального піплметричного моніторингу ТБ-перегляду
Аудиторія:
– 50+
– 18-54
– Період:
20052014/01
• Топ-канали
Джерело: GfK &
Nielsen
*Частка (aka доля, share ) - % глядачів, що у відповідний проміжок часу дивилися
даний продукт. Для кількох показів у даному звіті наводяться усереднені значення
14.00

1.60

Частка

Індекс до частки каналу

11.7

12.00

1.40

9.9
1.20
10.00

8.9
7.2

8.00

6.8
5.1

6.00

7.8

5.8

1.00

0.80

0.60

4.00

2.4
2.00

0.40

0.20

0.00

0.00

«Шерлок Холмс» та «Гра Тіней» у виконанні Роберта Дауні Дж.
дещо відстає, але привів глядачів на канал
Бенедикт Камбербатч у «Шерлоку» ВВС поступається ще й менш
відомим Холмсам
Василій Ліванов залишається найбільш популярним Холмсом
серед українських глядачів. І досі приносить рейтинги СТБ
Bitch, please
Ad

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рейтинги Шерлоків Холмсів