Социальный инновационный проект : «АвтоАлкоТестер»
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Проект 'автоалкотестер' направлен на снижение числа ДТП из-за нетрезвых водителей путем установки устройства, блокирующего зажигание автомобиля при превышении допустимого уровня алкоголя. Исследование показало, что 60% опрошенных поддерживают необходимость такого устройства. Проект ориентирован на автомобили Lada и предполагает значительное сокращение аварий и рабочих мест в производственной сфере.
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Социальный инновационный проект : «АвтоАлкоТестер»
- 2. Цель проекта: снижение количества ДТП по вине нетрезвых водителей
- 3. Задачи: Обеспечить безопасность участников дорожного движения Снизить количество ДТП Снизить смертность Воспитать ответственность у водителей
- 4. Актуальность. Сравнительная статистика ДТП в 2011 и 2012 гг.
- 5. Наша компания предлагает: Создать «АвтоАлкоТестер»,который напрямую будет связан с движением автомобиля.
- 6. Суть проекта: Теперь водитель, прежде чем завести автомобиль, должен подышать в специальную трубочку и при превышении показателей , это устройство автоматически блокирует систему зажигания.
- 7. Ориентация: Наш проект ориентирован на новые автомобили компании АвтоВАЗ, марки LADA.
- 8. Технологии:
- 9. Технологии:
- 10. Как работает? Водитель дует в трубочку Результат обрабатывается и передается в систему управления автомобилем Если содержание алкоголя превышает 0,16 промилле,двигатель попросту не заведется Результат измерения хранится в памяти компьютера в течении 30 минут
- 11. Маркетинговое исследование: «Нужен ли такой алкотестер в автомобиле?» 60% - ответили «нужен» 20%-ответили «не нужен» 20%- отнеслись равнодушно
- 12. Маркетинговый план: Объем выпускаемой продукции в год: 610 719 шт Это зависит от: 1) Доля бренда LADA на российском рынке легковых автомобилей составляет 20% 2) кол-во производства автомоболией: 2012 год- 587 610 шт , 2013 год- 603 764 шт 2014 год (план) – 610 719 шт
- 13. СОЦИАЛЬНАЯ ЭФФЕКТИВНОСТЬ: Снижение кол-ва ДТП по вине пьяных водителей Снижение жертв, погибших в ДТП Воспитание ответственности у водителей Создание рабочих мест Повышение качества жизни работников организации посредством выплаты заработной платы, в среднем 13 000 руб
- 15. Перспективы развития: Выход на более широкий рынок Распространение закона на поддержанные автомобили Выпуск новой продукции, связанной с безопасностью участников движения
- 16. Результаты проекта: Встроенный алкотестер в автомобиле является одним из барьеров на пути вождения в нетрезвом состоянии и профилактическим средством для правонарушителей на дорогах. Эти стационарные детекторы алкоголя играют огромную роль в предотвращении аварийных ситуаций на дорогах.
- 17. Команда проекта: Алексей Сидоров (инженер) Салтыкова Мария (руководитель проекта) Екатерина Шубина (финансист) Миронова Виктория (маркетинг и PR) Александр Захаров (инженер)