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Russian Federation Russian Federation

Brand Manager

Technology / Software / Internet

Led new major product launches from scratch, including: • preparing communication plan; • positioning, defining unique value proposition, creating the core marketing message, writing slogans; • creating texts for news, landing pages, presentations, videoguides, print and other MarCom materials; • managing landing pages production, assigning tasks to designers and front-end developers; • building partnerships with websites; • forcing and increasing product awareness; • analyzing the effectiveness of different communication channels and messages. Constantly in charge of providing marketing support to other HeadHunter products, i.e. services for applicants, advertising prod...