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Question 2

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Feargus Bracken

The document discusses how the magazine Hereticus represents different social groups. It represents an anti-establishment social group through the imagery used, which depicts aggression, being unconventional, and disregarding outsider opinions. The lighting, poses, and plain but expressive costumes in the photos are used to highlight features and characteristics that are important to the target metal subculture audience. The magazine also aims to create a sense of belonging and entertainment for readers through its representations.

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QUESTION 2 How doesyourmediaproductrepresentdifferentsocial groups? The denotationof representationisthe wayinwhichthe mediaportraysparticulargroups, communities,experiences,ideas,ortopicsfroma particularideological orvalue perspective. (http://www.tc.umn.edu/~rbeach/teachingmedia/module5/2.htm) Hereticusistargetedata specificsocial group,real magazinesthattargetthe same audience share commonfeatureswithmymagazine.The lookof the aggressive,outsider,unconventionaland disregardingof negativeopinionsisrepresentedinthe imagesusedforthe mainimage anddouble page spread.Thesessymboliccodeshelpcreate representationsthatattractthese social groups. The social group that Hereticusrepresentsisalmost anti-fashionandestablishment.A disregardof outsideropiniononphysicalappearance isdemonstratedbythe imagesused.Suchasthe aggression representedinthe DPSmainimage andthe coverimage.The relaxed,informal andoccasionally vulgarvocabularyenforcesthisrepresentation.The DPSmainimage model iswearingagrungy,dark jumper.Thiswouldappeal tothose whoinfluence theirchoice of clothing,butare notentirely dressingasthe starsof the genre do.The shottype and anglescreate a reinforcementthatthe modelsare strongfiguresandthat theyare leadersof a social group,inthiscase the metal subculture.The angleswere specificallychosensothatthe readerwouldbe lookingatthe model, and feelingrelatable due tothe casual nature of the image. The lightingissimilarformostphotos,whichisartificial.Itcreatesthe focusonthe individual and not theirsurroundings;the modelinthe photobecomesthe focusof the consumer.Thiscreates entertainmentforthe readerwiththe aestheticenjoyment(Katzsusesandgratifications - Entertainment).Thislackof natural lightanduse of shadow highlightsthe featuresthatare importantto the social groupand subculture.The lightinghighlightswhatcharacteristicsthose in the social group are lookingfor. The double page usesartificial lightingandaccentuatesall these featuresandcharacteristicsaspart of the whole.Thisimpliesthe notionthatthe model doesnotwishtohide anyaspectof their character, andthisappealsto the social group.The mise enscene feature of costume involvedis bothsimple plain,butsimultaneouslyexpressive andaccuratelyrepresentsthe social group.Itis instantlyrecognisable tothe targetaudience andallowstoassistwithidentifyingwith othersand gaininga sense of belonging(Katzsusesandgratifications,IntegrationandSocial Interaction). The front coverof Hereticusattractsa audience throughitsuse of attentiongrabbingfont,anda powerful mainimage.Whenareaderwouldfurtherexamineall of the sublinesof the magazine, theywouldbe furtherdrawninto purchasingit.Anaudience couldbe reacheddigitally,due tothe online presence of Hereticuswhichisexhibitedbysocial mediaidentsbeingpresentedonthe front cover. A personal wayinwhichrepresentationisachievedinHereticusisthroughthe use of the editorial on the contentspage.It usesinformal,verbalcodesthataddressthe readerina colloquial mannerto create a sense of ease. Suchan informal approachworkswiththe audience of Hereticus,astheydo not place muchimportance onformality.

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Question 2

  • 1. QUESTION 2 How doesyourmediaproductrepresentdifferentsocial groups? The denotationof representationisthe wayinwhichthe mediaportraysparticulargroups, communities,experiences,ideas,ortopicsfroma particularideological orvalue perspective. (http://www.tc.umn.edu/~rbeach/teachingmedia/module5/2.htm) Hereticusistargetedata specificsocial group,real magazinesthattargetthe same audience share commonfeatureswithmymagazine.The lookof the aggressive,outsider,unconventionaland disregardingof negativeopinionsisrepresentedinthe imagesusedforthe mainimage anddouble page spread.Thesessymboliccodeshelpcreate representationsthatattractthese social groups. The social group that Hereticusrepresentsisalmost anti-fashionandestablishment.A disregardof outsideropiniononphysicalappearance isdemonstratedbythe imagesused.Suchasthe aggression representedinthe DPSmainimage andthe coverimage.The relaxed,informal andoccasionally vulgarvocabularyenforcesthisrepresentation.The DPSmainimage model iswearingagrungy,dark jumper.Thiswouldappeal tothose whoinfluence theirchoice of clothing,butare notentirely dressingasthe starsof the genre do.The shottype and anglescreate a reinforcementthatthe modelsare strongfiguresandthat theyare leadersof a social group,inthiscase the metal subculture.The angleswere specificallychosensothatthe readerwouldbe lookingatthe model, and feelingrelatable due tothe casual nature of the image. The lightingissimilarformostphotos,whichisartificial.Itcreatesthe focusonthe individual and not theirsurroundings;the modelinthe photobecomesthe focusof the consumer.Thiscreates entertainmentforthe readerwiththe aestheticenjoyment(Katzsusesandgratifications - Entertainment).Thislackof natural lightanduse of shadow highlightsthe featuresthatare importantto the social groupand subculture.The lightinghighlightswhatcharacteristicsthose in the social group are lookingfor. The double page usesartificial lightingandaccentuatesall these featuresandcharacteristicsaspart of the whole.Thisimpliesthe notionthatthe model doesnotwishtohide anyaspectof their character, andthisappealsto the social group.The mise enscene feature of costume involvedis bothsimple plain,butsimultaneouslyexpressive andaccuratelyrepresentsthe social group.Itis instantlyrecognisable tothe targetaudience andallowstoassistwithidentifyingwith othersand gaininga sense of belonging(Katzsusesandgratifications,IntegrationandSocial Interaction). The front coverof Hereticusattractsa audience throughitsuse of attentiongrabbingfont,anda powerful mainimage.Whenareaderwouldfurtherexamineall of the sublinesof the magazine, theywouldbe furtherdrawninto purchasingit.Anaudience couldbe reacheddigitally,due tothe online presence of Hereticuswhichisexhibitedbysocial mediaidentsbeingpresentedonthe front cover. A personal wayinwhichrepresentationisachievedinHereticusisthroughthe use of the editorial on the contentspage.It usesinformal,verbalcodesthataddressthe readerina colloquial mannerto create a sense of ease. Suchan informal approachworkswiththe audience of Hereticus,astheydo not place muchimportance onformality.