Personal Information
Organization / Workplace
Xanadu Romania
Occupation
Marketing & Communication Director
Industry
Finance / Banking / Insurance
About
Specialties: marketing management, commercial & business development, marketing planning & implementation, budgeting & forecasting, brand management, trade marketing promotions & in-store activities, ATL & BTL management & implementation, loyalty programs & customer engagement strategy, on-line communication & social media, consumer research, people management.
Brand personas & leadership competences as per 360â—¦ Reach personal brand attributes assessment (November 2012): self-starter, driver, optimist, expert, creator, resourcing, visioning, solving, expressing and relating.
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