Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Marketing Manager
Industry
Consumer Products
About
13 years FMCG Marketing Experience, in multinational public and privately held companies: Nestlè, Henkel, Lactalis, Pastificio Rana, Parmalat.
Main area of expertise:
1) Strategic plan definition
2) Marketing plan definition and execution
3) Brand Strategy
4) Innovation
5) Advertising
6) Media
7) Market Research
As Project Leader of the Business Process Management, I had the chance to learn how to use efficiently consumer analysis (i.e. usage, attitudes, behaviours, needs), global market trends, competition analysis and trade analysis to address the strategic implementation of projects.
I’m able to properly use the Market Research not only as an investigative tool but also as a stra...
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