Social media and Content curation
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Social media has led to an abundance of real-time information online, making it difficult for users to find the most relevant content themselves. Content curation aims to address this by collecting, organizing and sharing the best content from around the web in order to engage customers and change who acts as the gatekeepers of online information. Curation tools and the growing popularity of curated content and news sites shows that curation is becoming increasingly important for both marketers and regular users to make sense of all the online information available.
Social media and Content curation
- 2. SOCIAL CONTENT CURATION? Collecting, organizing, and sharing the best of the web
- 3. THE TOOLS:
- 4. THE TOOLS:
- 5. THE TOOLS:
- 6. WHY DO WE NEED CURATION? THE RISE OF REAL-TIME INFORMATION
- 8. WHY DO WE NEED CURATION? THE 1% RULE
- 9. 79% OF MARKETERS CITED SOCIAL MEDIA AS THE PREFERRED SERVICE FOR FINDING CONTENT TO SHARE
- 11. WHY DO WE NEED CURATION? TO CHANGE THE GATEKEEPERS OF INFORMATION
- 12. CHANGING WHAT WE READ 29% OF ADULTS WHO USE A DIGITAL DEVICE USE A CURATING SITE OR APP TO GET THEIR NEWS
- 13. QUESTIONS?