Victoria's secret
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Victoria's Secret aims to make women feel confident and sexy through its clothing. Its $25 million marketing campaign will target women ages 18-30 and teenage girls, and use social media, its fashion show, and Google AdWords. The goal is to increase social media followers and build brand loyalty to create lifelong customers.
Victoria's secret
- 1. + Leading Apparel Brand Stephanie Karlewski New Media Drivers License ADV 420 VICTORIAS SECRET
- 2. + Marketing Campaign Building brand loyalty to create lifelong customers Why Victorias Secret? Industry Leader Value beyond price Great Service Variety o f clothes
- 3. + Big Idea The goal for Victoria Secret is for women to feel confident in themselves. We want the women we are targeting to realize you can feel sexy everyday while being comfortable.
- 4. + Target Audience Women 18-30 Better educated, middle- to upper-class Willing to spend more on better quality products For Pink Teenage Girls 15-19
- 5. + Key Performance Indicators Social Media/Google Analytics Number of likes Number of followers Reviews on each site Amount of positive feedback
- 6. + Internet Marketing Main Website Victorias Secret Twitter Victorias Secret GoogleAdwords
- 7. + Budget Overall $25 million 13 million on fashion show (promoting) Social media - $3 million Internet Marketing - $4 million SEO - $3 million Contests/Discounts - $1 million Google AdWords - $1 million
- 8. + Tools & Tactics Social Media Magazines Television Ads Mobile Blog
- 9. + Mobile Victoria Secret Mobile apps Social Media mobile apps Easy access to different platforms of mobile marketing On the go accounts
- 10. + VICTORIAS SECRET We want our customers to feel confident and sexy while maintaining their professional image. You dont have to be a super model to feel that way but with our products you can feel like one. We will have to keep up with our objectives of increasing our social media users and see how we can improve on that as the campaigns go on.