"People don't buy what you do, they buy why you do it"
-Simon Sinek
I love this quote because I believe that brands who find their "why" thrive. I love seeing brands strategically push themselves out of their comfort zone, move towards innovation and change, and champion solid creative thinking. I've been fortunate to have a career working with brands like Harley-Davidson, DreamWorks Animation, Medtronic, 3M, Geek Squad, UnitedHealthcare, Golf Galaxy, and more.
Through my 15+ years of experience in advertising and marketing, I've discovered that the best working relationships are true partnerships. The best work comes from open and honest communication. And the best plans come to life...