Derby LSTF Masterclass presentation 25 march 14
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The document discusses a masterclass on marketing and communications for the Local Sustainable Transport Fund (LSTF) held by Stephen Lloyd Jones, the Business Network Coordinator. It provides details on the scope of over 250 employees, engagement approach including meetings, communications packs, website, LinkedIn group and network events. It outlines key activities to date such as newsletters, cycling promotions and support for other campaigns. It closes by thanking attendees and providing contact details for any questions.
Derby LSTF Masterclass presentation 25 march 14
- 1. www.hertsdirect.org LSTF Masterclass: Marketing & Communications stephen.lloyd-jones@hertfordshire.gov.uk Stephen Lloyd Jones Business Network Coordinator 25 March 2014, Derby
- 4. www.hertsdirect.org Business Engagement Hard to contact 10 + others? Receptive One initiative 2+ initiatives, Internal comms programme etc Proactive + fully engaged Warner Bros Epson St Albans DC BRE West Herts Chamber Mothercare BT KPMG Intu Watford Tolpits Lane* Hilton Bourne Leis. Dacorum DC MEPC Camelot Imagination Croxley Green NFT AECOM Jurys Inn RSK Wenta* * Managed sites covering multiple SMEs West Herts NHS St Albans DC RES Scope: 250+ Employees
- 5. www.hertsdirect.org Engagement Approach 1-2-1 meeting Comms pack: Discounts Advice Offers Website Offer reprise Latest news Bespoke internal comms Linkedin Group Updates Discussion 際際滷share Network events Sub groups Promote other campaigns Newsletter + email updates Follow-up meetings
- 6. www.hertsdirect.org Key Activities & Wins to Date BHBI Bus & Train discounts QR Code Posters On-site Liftshare events BHBI Newsletter + Network Events Cycling Promotions
- 7. www.hertsdirect.org Linkedin Group 42 members 90% of audience are on Linkedin 際際滷share for document sharing (stats on views) Monthly announcement emails to prompt/remind Update Managers Choice NB: smartphone app gives limited view
- 8. www.hertsdirect.org Network Events Held at businesses Key themes: Active travel Rail developments Guest speakers London Midland Brompton Dock Watford Cycle Hub Business in the Community Focus on LSTF funded improvements
- 9. www.hertsdirect.org Support Other Campaigns and Events LSTF funded NHS cycle project launch Intalink vehicle promo visits to Business Parks Cycle to Work Day BigHerts Cycle Challenge Public Health campaign Chambers and District Council business events
- 10. www.hertsdirect.org Thanks and any Questions? stephen.lloyd-jones@hertfordshire.gov.uk Tel: 01992 588 694 @StephenLloydJ