Byer California is a supplier of contemporary womens, juniors and girls clothing to major department stores such as Kohl's, Macy's, and JCPenneys. Last year we launched a consumer brand at byerca.com with several retail stores in California. My team worked with the Creative Director and Marketing Manager to focus our brand direction by developing merchandise and web assets for the site, social media and email campaigns.
For our B2B business, my department provides graphics for monthly product reports, style mockups and recolors, and e-commerce product images.
We also work with the designers and merchandisers to develop product enhancements such as embellishments, embroideries and p...
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