To prevent mobile apps being discarded after first usage, it is extremely important that apps offer the right information at the right time, in the proper context. Various technologies are available to achieve this, in this presentation we will focus on beacons and augmented reality (AR). Beacons are small, bluetooth low-energy devices that can be used to detect mobile device proximity with high accuracy, allowing you to provide tailored, just-in-time communication with the user of your mobile app. This presentation includes a number of demos of location-aware apps, and introduces a generic beacon platform included with Oracle Mobile Cloud Service that allows you to quickly and easily build mobile apps with such types of microproximity services. It also provides examples how AR can be combined with beacons to further enhance the user experience.