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Korea Korea, South

Director of Marketing, South Korea

Advertising / Marketing / PR

Direct all marketing, product management operations, and strategic communication for the Melaleuca umbrella brand and four sub category-brands. Drive product and brand development through innovative new product offerings, strategic alliances, promotional events, and integrated TTL marketing campaigns utilizing on and off-line branding communication resources. Key Accomplishments • Drove total revenue from $10.7 million in 2009 to estimated $125 million in 2013 (CAGR 84%) by restructuring product portfolio, executing an aggressive promotion strategy, and organically driving brand recognition. • Increased monthly new customer acquisition 600% and retention 57% from 20...