National Director, Data & Analytics at Starcom MediaVest Group (Australia)
Industry
Advertising / Marketing / PR
About
I lead SMG Australia鈥檚 Data & Analytics capability, deploying data-driven solutions for our clients and leading a team of analytics & insights practitioners, with experience across the following disciplines:
- Analysis and insights
- DMP implementation
- Attribution modelling
- Cross channel analytics
- Market mix modelling
- Predictive modelling and scenario planning
- Business Intelligence and dashboarding
- Reporting automation for Microsoft Excel and Powerpoint
- Customer and audience segmentation
- Social listening.
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