SMG Toons September 2013 Marketing Report: Caillou
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This report shows the collective marketing efforts and results for the September 2013 run of Caillou as part of the SMG Toons program shown at 11 theaters nationwide.
SMG Toons September 2013 Marketing Report: Caillou
- 2. Screenvision Promotion ? ? ? ? 6 weeks x 101 screens Estimated attendance = 750k X 3 impressions per visit = 2.25M Approximate retail value of ad space = $20,316
- 5. Subject: We Caillou! Do you? Sent: September 3, 2013 Distribution: 322k subscibers
- 10. Email Newsletter Summary ? 14 newsletters ? x322k subscribers ? 4,508,000 emails sent
- 11. Subject: SMG Toons presents a special gift from the creators of Caillou. Sent: September 18, 2013 Distribution: 324,066 Opens: 37,149 Clicks: 840 Open %: 11.5 Click %: 2.3
- 22. Marketing Summary ? Screenvision: o o o o 6 weeks x 101 screens Estimated attendance = 750k X 3 impressions per visit = 2.25M Approximate retail value of ad space = $20,316 ? Email Marketing: o Inclusion in SMG Newsletter x 14 §? Distribution = 4.5M o Dedicated emails x 2 §? Distribution = 644k §? Opens = 37,149 §? Clicks = 840 ? Facebook: o Potential Audience = 223,514 o Impressions = 108.148 o Likes = 237 §? Additional viral likes = 12 o Shares =56 §? Additional viral comments = 6 o Comments = 47 §? Additional viral shares = 22 o Clicks = 543
- 23. Attendance Summary LOCATION PLANO COPPERFIELD ARLINGTON LEWISVILLE ROYAL CITY CENTRE HOLCOMB BRIDGE SCOTTSDALE WHEATON SPRING VALLEY DULUTH TOTAL ? ATTENDANCE ?BY ?LOCATION ? PLANO ? COPPERFIELD ? ARLINGTON ? LEWISVILLE ? ROYAL ? CITY ?CENTRE ? ATTENDANCE ?BY ?MARKET ? ATLANTA ? CHICAGO ? DALLAS ? HOUSTON ? ATTENDANCE 176 151 86 111 156 325 207 144 176 107 92 1731
- 24. ? For SMG Series Sponsorship Information Please contact: Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com 8350 N. Central Expressway Suite 400 Dallas, Texas 75206