A Marketing technologist with 20 years experience in the Travel Industry. My current role incorporates responsibility for Heathrow's web analytics, management of several MVT and CXM programmes, web development projects as well as digital acquisition.
Specialties: Web Analytics, CXM, Usability, Multivariate testing, User centric design, Attribution and campaign evaluation, SEO and PPC and display management. Extensive Digital Project Management experience leading multiple site builds (20+) including dual language sites including Chinese (Mandarin), Japanese, German and French.
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