1. Taking care of coverage related to the company
2. Meeting the journalists and media houses for stories about the organization
3. Manage the PR coverage of branch openings/ Events of the company
4. Scheduling interviews of media houses with our directors
5. Making new media contacts in all regions including tier 2 cities
6. Implementing PR strategies
7. liaising with colleagues and key spokespeople
8. liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;
9. Distributing press releases to targeted media;
10. collating and analyzing media coverage;
11. Supervising the production of publicity brochures, handouts, direct mail...