Haldiram's
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This document lists the team members of a group project and then provides a SWOT analysis for Haldiram's, an Indian snack food company. The SWOT analysis identifies Haldiram's strengths as its first mover advantage, product variety, improved packaging, high quality products, and online marketing. Weaknesses include limited promotion, not catering to children, concentrating on traditional products, and having outlets mainly in North India. Opportunities exist in international markets, providing healthy snacks to hotels serving NRIs and tourists, and increasing outlet numbers. Key threats are competitors like Frito Lays, Lehar, Parles, and Britannia.
Haldiram's
- 1. TEAM MEMBERS 1.Sirajul muneer 2.Soumesh T 3.Suman kumar 4.Sumathi pai 5.Umesh 6.Vineeth
- 3. Haldiram s
- 5. SWOT of Haldirams Strength First mover advantage Variety of product Improved packaging High quality product Online marketing Weakness Promotion Not catering to children Concentrates more on traditional Outlets are limited only to mainly North India
- 6. Opportunity International market Hotel providing healthy snack foods for NRI and foreign tourists Increase the number of outlets Threat Competitor : Frito Lays , Lehar, Parles, Britannia
- 7. Market mix Product Mix Price Mix
- 9. Thank you
- 10. Thank you