Entrepreneurial by nature | Analogue at birth, Digital by profession | Indian, enjoying my life in Dubai.
A result oriented professional, I have around 12 years of cross cultural experience in areas like media buying, planning, fiscal control, accounts, fund management, MIS, commercial operations and legal affairs.
Over the years, I have worked on a wide range of brands across various media like Electronic, Print, Cinema, Outdoor and Digital.
A self-motivated, dynamic maverick with a go-getter attitude, I am a risk taker not afraid to take the plunge. Currently heading the Media and Finance department at Crayons Communications, I play an essential role in cutting cost and increasing profitability.
Specialties: Media Innovation including Buying & Negotiation.
Tracking Media Trends with ...