Classically trained brand marketer with a passion for brand growth via equity brand building, general management principles, product innovation, and people leadership.
Brand leadership experiences include roles on a diverse set of category leading brands, including Corona Extra, Modelo Especial, Modelo Especial Chelada, Progresso, Yoplait, Green Giant, and Tylenol. While each brand was sold in different grocery store aisles, excelled in different classes of trade, and targeted different consumers, each role was steeped in unique consumer insights driving innovation and brand love.
To me, 鈥淢arketing鈥� is much more than a general manager focused on the P&L or a creative advertiser produci
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