Is print REALLY dead?: Exploring the relationship between the technology acceptance model and use of e-books at a large research university
This document explores the relationship between the Technology Acceptance Model and student use of e-books at a large research university. A survey was administered to 221 undergraduate students measuring demographics, reading preferences, and constructs from the Technology Acceptance Model (perceived usefulness and perceived ease of use). Preliminary results from structural equation modeling found that social influence, performance expectancy, self-efficacy, and effort expectancy were significantly related to student attitude toward using e-books, while attitude, income, and gender were significantly related to student preference for e-books. Future research could examine the correlation between the Technology Acceptance Model and usability, and what factors influence continued use of e-books.
Is print REALLY dead?: Exploring the relationship between the technology acceptance model and use of e-books at a large research university
- 1. Attitude Income Gender Is Print REALLY Dead?: Exploring the Relationship between the Technology Acceptance Model and Use of E-books at a Large Research University Susan Smith, Allyson Rodriguez, Erin Miller, Lu Xu and Emily Billings, University of North Texas Research Questions • How do we ensure we are providing e-books that will be used and used the most?​ • What factors matter more to students’ use of e-books? Library Users and E-books • 94 to 97 percent of libraries subscribe to e-books (Walters, 2013) • Users prefer print books (Baron, 2013) • Those who think e-books are easier to use, use them (Nasser Al-Suqri, 2014). • Survey: Demographics,​​ reading preferences/habits​, unified theory of acceptance and use of technology Technology Acceptance and E-books • Technology acceptance constructs: Perceived Usefulness (PU) & Perceived Ease of Use (PEOU). STATUS OF RESEARCH PU PEOU Letchumanan & Muniandy (2013) X Lee (2014) X X Nasser Al-Sugri (2014) X X Maduka (2015) X Model Preliminary Results Using SEM, found • R2=.226 • Social Influence, Performance Expectancy, Self-Efficacy, Effort Expectancy significantly related to Attitude Towards Use • Attitude, Income, Gender significantly related to E-Book Preference Methodology • Population: Undergraduates at UNT (N=31,209) • Sample: 2 sections of political science course​ (n=221) Next Steps • Continue to refine model Future Research • Possible correlation between the UTAUT model and usability (Lin, 2013)​ • Does technology acceptance increase after doing usability tasks? • What factors influence user intention to continue to use e-books (Chen, 2015)? For references go to http://bit.ly/2rGcIsV Suggested by Structural Equation Modeling (SEM) Social Influence Perform ance Expecta ncy Self- efficacy Effort Expect ancy