Helping small and medium businesses (with focus on Irish SMEs) successfully enter and penetrate the German market by developing a web presence and internet marketing approach that is tailored to address the specific challenges and opportunities of the German market. The approach is pragmatic, yet with a strategic focus and includes target market research, development of local value proposition and competitive differentiation strategy, technical, cultural and linguistic website localisation, trans-creation and SEO-translation, and internet marketing and search optimisation strategy development and implementation for the German market.