Excellent knowledge of digital marketing activities: specialized in Performance Media & Direct Marketing (comprising Display, SEO, SEA, PPC, PPL, PPS, RTB, Mobile & Affiliate).
Good knowledge of campaign management platforms (ad serving technology and tracking tools): Doubleclick DART, Mediamind SIZMEK, Web Trends.
Specialities: Direct Response /Performance based advertising, Digital Marketing projects & strategy, Online Advertising, Media Planning & Buying, Search Engine Marketing, , Online acquisition funnel, Partnership management, Business development.