Smiling assassins welingakar institute of management mumbai_chrtsalis
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The document is a pitch to the governing committee of the Indian Football League (IFL) recommending HUL as the brand ambassador. It argues that HUL is a pioneer in the Indian consumer goods market with a large distribution network and brand equity that can help promote IFL throughout India. As football is popular among youth in India, HUL can benefit from expanding its brand presence and image among future generations. Therefore, the head of marketing for IFL urges the committee to consider HUL for the brand ambassador role.
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Smiling assassins welingakar institute of management mumbai_chrtsalis
- 2. PITCH 油 Dear Governing Committee members, Hope you are doing well! We are pleased to inform that after a lot of deliberations we have chosen the HUL as the brand ambassador of IFL. HULs brands and the sport football are similar in the way that both touch the lives of millions everyday; HUL is one of the pioneers in Indian consumer goods market . Its has received numerous accolades and was recently awarded as the most respected company in India. The companys distribution covers 2 million retail outlets across India and its products are available in over 6.4 million outlets in the country. This distribution channel and the companies brand equity (Has topped the Brand equitys most trusted brands in 2013) can promote IFL to the corners of the country. The international presence of parent company of HUL can offer IFL an excellent platform for building on the international popularity of this exiting event, IFL is positioned to attract youngsters throughout the country as football is keenly followed in India. HUL can benefit by expanding its brand presence among the future generations and increase its sustainability. HUL has an excellent opportunity to develop a strong Sport /fitness friendly image for its products like Axe, Lifebuoy and many others Therefore I sincerely urge you to consider our recommendation. Thanks and Regards, Swagat Mishra Head, Marketing IFL 油 油 油 油 油 油 油 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油
- 3. Women 油 Team 油 Men 油 油 Team 油 Under 油17 油 Franchise 油 油 油 油 油 油 油 油 油 油FRANCHISE 油MODEL 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油 Rules 油 ≒ Each 油team 油is 油assigned 油a 油 foreign 油mentor 油 ≒ Each 油team 油should 油can 油have 油 maximum 油5 油foreign 油 players. 油 ≒ 2 油of 油the 油foreign 油players 油 should 油be 油below 油21. 油 ≒ 油ALer 油parMes 油are 油strictly 油 banned. 油 油
- 4. FORMAT 油 Team 油A 油 Team 油B 油 Youth 油 Women 油 Men 油 Youth 油 Women 油 Men 油 V 油 VS 油 Rules 油 ≒ 5 油Points 油are 油given 油for 油each 油 win 油 ≒ 1 油points 油for 油draw 油 ≒ 0 油points 油for 油deaL 油 ≒ 2 油points 油for 油Me 油 ≒ Winners 油can 油get 油maximum 油 15 油points 油 油 ≒ In 油case 油of 油draw 油franchise 油 scoring 油max 油 油goals 油in 油all 油 formats 油 油will 油be 油winner. 油 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油
- 5. Kolkota 油Strikers 油 Kochi 油Winners 油 Pune 油spartans 油 Goa 油challengers 油 Sikkim 油Warriors 油 Bangalore 油Mgers 油 Ahmedabad 油Fighters 油 Delhi 油AAP 油 TEAMS 油 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油
- 6. 油 Final 油Between 油the 油winners 油of 油 semi鍖nalists 油in 油all 油three 油categories. 油 油 Franchises 油will 油play 油 one 油 油home 油and 油one 油 away 油match 油among 油 themselves 油in 油men, 油 women 油and 油youth 油 categories 油 油 油 The 油winner 油of 油each 油 group 油will 油compete 油 among 油themselves 油in 油 all 油the 油three 油 categories 油 Compulsory 油Camps 油 will 油be 油held 油in 油camps 油 across 油India 油to 油 iden@fy 油under 油18 油 football 油talent. 油 油 STAGES 油 Camps 油 Round 油 Robin 油 Sem-足Final 油 Final 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油
- 7. BRANDING 油 油 Above 油the 油line-足 油 油 則р SMS 油MarkeMng 油in 油rural 油areas. 油 則р Travel 油magazines 油like 油Travel 油and 油 油liesure, 油 Tourism 油India. 油 則р PromoMon-足 油Free 油Mckets 油or 油discount 油 coupouns 油on 油buying 油sponsors 油Mckets. 油 則р CompeMtons 油in 油theme 油parks 油 油Introducing 油 model 油football 油grounds. 油 則р Coaching 油sessions 油with 油footballing 油 legends 油assosiated 油with 油league 油for 油 taleneted 油players. 油 油 Below 油the 油line-足 油 油 油 則р Promote 油the 油leagues 油in 油sports 油bars 油like 油 Extremes,Underdoggs. 油 則р PromoMons 油in 油schools, 油colleges 油and 油local 油 gymkhans. 油 則р Van 油markeMng 油by 油visiMng 油football 油鍖elds 油 during 油play 油Mme 油(4-足6). 油 則р PromoMons 油in 油youth 油TV 油shows 油like 油Roadies, 油 Splitsvilla. 油 則р PR 油publicity 油 油By 油appoinMng 油a 油cricket, 油 Bollywood 油brand 油ambassador. 油 則р Print 油ads 油in 油magazines 油like 油sportstar. 油 油 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油
- 8. BRANDING 油 油 Channels(TradiMonal)-足 油 ≒ TV 油 ≒ Bill 油boards 油 ≒ Posters 油 油 ≒ Radio 油 ≒ Newspapers 油 ≒ Magazines 油 油 (Digital) 油 ≒ Facebook 油 ≒ Twi_er 油 ≒ Email 油 ≒ Search 油Engine 油OpMmizMon 油 ≒ Mobile(Apple, 油Android) 油 油 Tag 油line 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油Lets 油Play 油 油 ≒ Tagline 油showcases 油the 油vision 油of 油the 油league 油 that 油is 油to 油encourage 油people 油to 油play 油football. 油 ≒ IFL 油wants 油to 油nurtute 油the 油talent 油in 油football 油and 油 encourage 油players 油from 油all 油classes 油to 油acMvely 油 parMcipate 油in 油the 油game. 油 ≒ IFL 油 油by 油its 油format 油encouraged 油male 油. 油Female 油 and 油 油young 油football 油players. 油 油 油 油 Pitch 油 Franchise 油 油 Format 油 Teams 油 Stages 油 Branding 油