Core responsibilities:
鈥� Involved in developing strategic brand plan for product in categories like oncology, pain
management, cardio-diabetes and neurology that enhanced the brand equity resulting in
market growth
鈥� To conduct primary and secondary data mining which leads to gain information for market
trends & potentiality for market expansion
鈥� Expertise in developing strategic medical content to support brand positioning and
strengthening brand communication
鈥� Effective conversion of conventional communication platforms to innovative digital media like
e-detailing and mobile applications. This included segmenting content and...
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