I worked as General Manager, Marketing Director, Lodging Director, and more in inns and resorts, tourism bureaus, and ski areas in the Eastern Townships of Québec (Canada) for over ten years. Since 1992, I have worked as a consultant in the leisure and tourism field for private enterprise, trade associations, and government agencies.
I have developed a unique expertise in benchmarking, creating business plans, development planning, feasibility studies, market research, and marketing in the tourism and leisure industry.
Along with my consulting work, I am a senior lecturer at Université du Québec à Montréal and at Université du Québec à Trois-Rivières.
I started doctorate stu...